Collective Behavior and the Assertion of Individuality: A Study

956 Words4 Pages
One of the facets of living within civilized society is that there are certain norms and social conventions that people must follow. Frequently, there is a large effort on the part of government, financial, and social institutions to keep people doing most of the same thing as others going to work, driving cars, buying homes, etc. Despite the fact that people engage in these efforts individually, the simple fact that they are all attempting to do the same thing, in much the same way, is indicative of the fact that they are engaged in collective behavior. THESIS: Those who are able to overcome collective behavior and allow for their individuality to determine their own outcomes exemplify the best of human nature. The most convincing piece of evidence to reinforce this assertion is found at the beginning of the 15th chapter of Thio's Society's Myths and Realities: An Introduction to Social Change. Deviation from collective behavior, which the author defines as spontaneous and unstructured behavior (Thio, p. 474), allowed Amazon founder Jeff Bezos to found a wildly successful business. Bezos ascertained statistical data early on in the usage of the internet that people would use it more and more frequently. In this example, collective behavior is demonstrated by getting an email account, registering for an internet connection, simply accessing this resource more and more in one's own life in order to follow suit, keep up, and keep pace with the technological invention that
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