College Licensing Company Case Study

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Like many licensors, the College Licensing Company has an established background and history representing reputable entities. Our goal to obtain a license to use collegiate marks on our product of neck pillows and travel blankets will still require due diligence on our behalf. Many of our due diligence / background questions will focus on how the partnership would work instead of searching for areas such as financial stability. Below is a brief background of the College Licensing Company which supports our notion that our due diligence background will focus on how and where the partnership will work.
The Collegiate Licensing Company (CLC), the trademark licensing affiliate company of IMG College, has been the leader in connecting passionate college fans to their favorite college brands for more than three decades.
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In the process of developing a licensing program for Coach Bryant, Battle discovered that The University of Alabama did not have a licensing program. Alabama soon signed on as CLC's first university client. Eight other schools quickly followed, and an industry was
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