College Market Demographic Analysis

Television advertising on CNN, MSNBC, and Discover channel was the most successful in attaining higher enrollment (Heller, 2001). The segments of target markets are based on the opportunities and resources of the university. The goal of the university is find the target markets that match the needs or wants of the market at the time. Capturing this target market of young and recent graduates would mean a substantial jump in profits and growth for the university.

The homogeneous, well-educated, and relatively affluent target segment is easy to market to since the core message of trust can be used across the board as the customers have a common life experience and background.

According to Lundberg (2003), “adult students are one of the most rapidly growing segments of today’s college student population, making up approximately 40% of all college students” (665).

I pursue this major because of the advertisements and the new marketing strategy most marketers use that relates to digital marketing. Internet has became a more useful tool where it's easier for people to market the products, offer their services and a way to attract customers.

As technology evolves and the price of higher education increases, alternatives to College are considered. Some people don’t believe a college education is necessary to be successful. Instead, they decide to go into business for themselves, using the skills and crafts that they 've developed on their own time to become entrepreneurs. In this day and age, it is easier than ever to learn from the comfort of ones home and actually get a degree in something with a high pay out, such as a real estate license or accounting degrees. But what social skills will be gained from sitting in pajamas on the couch? In college, you not only finish with a degree, you get real world experience. College is necessary for success and survival.

Colleges and university have slowly become one of the stepping stones into the working world today. People go to colleges for higher education with the intention of earning degrees in which they can use in their respective fields. Some example degrees that people pursue are Medical, Law, Business, Accounting, and Science Degrees. Through the years the idea of college was that it was optional and it was a door for better life and job. However in the modern times, it become a necessity. It all started when the colleges once single- gender institutions target specific students in their respective demographics. Today, the college market has now been divided into two major categories:

Being a first generation college student is something that I hold very close to my heart, growing up watching my parents struggle is what drives me to work hard and do better everyday. When I envision my future, I see a strong independent woman who works hard to give back to the community and the people that helped shape the person she is.

As a DC-CAP College Representative I will advocate on campus centered on the relationship I have established with Housing and Residence Life throughout the years. Currently, I am a Resident Advisor (RA) and a member of Residence Hall Association (RHA) both concerning housing. My role as an RA is to foster the community, provide academic support, being attentive to safety and security of the residents, and to serve as an overall counselor to the residents. Also, as an RA I develop programs that educate and encourage residents to build relationships. Furthermore, as a member of RHA my role is to develop residence hall policies, programs, and be the voice for all residence hall students and address the concerns of all the residents.

Georgia Daze is a minority recruitment organization at the University of Georgia that hosts accepted, minority high school seniors for two full weekends each spring semester, in hopes of matriculating those students the following year. Georgia Daze also mentors its participants throughout their freshman year. As a freshman, I served as a student host as well as the the Assistant Recruitment Chair. My sophomore and junior years, I served as the Recruitment Chair. Each year, I recruited over 200 students to the program, and had a 96% matriculation rate for the programs participants to UGA. I also helped plan and execute biweekly programs year-round to help freshman students thrive on

In the article “We send to many students to college,” Marty Nemko discusses how college may not be the answer for everyone, and how a person can be successful without college. Nemko argues that it is most likely that a person that is at the bottom half of their graduating class in high school is not going to earn a diploma while in college. Nemko also says that a person that has been to college could end up working a job that a non-college graduate would be working because of the degree that a person has is useless. Many may think that a person that has a college degree is better off, but a person that didn’t graduate may work harder, and be more motivated in life to accomplish the goals they have set for themselves. According to Nemko “Colleges

Joanne- Levy-Prewitt’s belief that public services are necessary for college is an optimistic point of view and is really useful. In her column “College Bound: A Weekly Guide to Higher Education” she discuss on why public services is required in schools for College when she spoke to Yates a CEO of California Wellness Foundation, he states it would “..reduce teen crime and improve their wellness.” Joanne believes it will help colleges choose more responsible and mature young adults but is concerned on how requiring community service would affect the work force and GDP of the economy. "What will happen to our economic workforce if all young adults go into public service between high school and college or work?" Joanne uses an analytical and

In terms of psychographics, this group of people was the first to grow up using computers. They grew up in an age of technology and for the most part have been using it all their lives. Internet marketing could prove to be extremely effective on this age group.

The three colleges I have chosen to apply to are Hinds Community College Vicksburg-Warren Campus, Alcorn State University, and Copiah-Lincoln Community College. The reasons I have selected these three colleges are based on location, financially feasible and great reviews I have heard from others about their own personal experience or had a family member who attended one of these colleges. I have a handicap Uncle that I help take care of so I need to be close home in order to help my mother. I have talked with mother and a few friends about my interest and goals and I have their complete support in my endeavors. Also I received great reviews on these colleges from other people and this is how I chose the three schools that will meet my

Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.

Gain insight into the current market segments and growing sectors of the population, along with generational data.