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Colombia Stereotypes

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To know the negative role that has a stereotype in society is necessary to understand its meaning and understand who created these stereotypes.

The stereotype is a simplified and generalized view of the fact that on occasion have to be wrong and harmful to society.
For companies using stereotypes is helpful because it uses their generalized characteristic to facilitate thought and communication trend.

This is how companies contribute to create stereotypes or remain old stereotypes alive. for example in the case of Colombia has as drug stereotype, and television companies also sell a past as contemporary hits using movies or TV series to feed what the people wants to see. In the same example we saw that companies in Colombia that works in

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