Colonial Broadcasting Company

In "Vast Wasteland," Newton Minow gave a forewarning speech about television and the public interest. Minow is correct in his statement for these reasons: the influence of viewers, public interest, and the future impact of television.

The introduction of television casted a wave of change in the lives of the American public. In Gary Edgerton’s The Columbia History of American Television, he described the uprising of television, “involved the most extensive and ballyhooed series of public relations events ever staged around any mass medium in American history. “ (Edgerton, p.1) The first presentation of television played a pivotal role on how the American public adopted the new medium of technology and communication. I will explore the grand manner of how television was presented to the American public during the early years by the direction of David Sarnoff, and televised special of the 1939 World’s fair. In addition, how this presentation of television generated the acceptation

Also the CPM will increase to $2,5 because of a dual targeting. In addition to this the average Rating will increase from 1% to 1.2%. Cons: To ensure that there were selections aimed at both segments; Wheeler needs to spend $20,000,000 more on programming. Because of the determination only on this two segments it can be that the number of the loyal viewers of TCF will decrease. Exercise 3: If you were Dana Wheeler, what would you recommend and why? If I was Dana Wheeler I would recommend TCF that they should adopt Scenario 3. However, Scenario 3 has a few disadvantages. For example the possibility to lose some loyal viewers and furthermore TCF has to spend $20,000,000 more on programming which means investing a lot of money for them. But in my opinion, in Scenario 3, the benefits exceed the disadvantages. On the one hand through this Scenario the Net Income will increase more than $100,000,000. In addition to that the CPM will increase to $2,5 and the average Rating will increase from 1% to 1.2%. On the other hand 50% of all US Television Households consist of Fashionistas and Planners/Shoppers. In these two markets the 18-34 year old female audience represents 50% and 25% of the cluster respectively. TCF should therefore increase the advertising revenue. The Scenario 3 is better than the Scenario 2 because Scenario 2 only focuses on the Fashionistas

The general softness in the Canadian and the Ontario economy has negatively impacted Media’s advertising sales, and lowered net additions of most cable and Internet products. Rogers

The advancement and development in delivery of media content has also affected the audience’s behavior in certain manner. In distant past, families use to gather around the only television screen in home and enjoy the prime time programs aired by these limited broadcasters. “Millions of households already have cancelled pay-TV subscriptions - up to 10 million U.S. households are currently broadband-only. And about 45 percent of Americans stream television shows at least once a month, according to research firm eMarketer. That number is expected to increase to 53 percent or 175 million people by 2018.” Anderson, Mae, and Michael Liedtke. "HBO Unleashes Streaming from Cable Contracts." The Charleston Gazette, 16 Oct. 2014. Web.

The National Association of Radio and Television Broadcasters (formerly known as the National Association of Broadcasters) is a trade association of the radio and television industry, organized in 1923. The NARTB provides industry services relating to labor, public and government relations, engineering, research and legal developments. On May 1, 1955, membership included 1,234 AM (amplitude modulation) stations, 327 FM (frequency modulation) stations and 3 national radio networks, Columbia Broadcasting System, Mutual Broadcasting System, and National Broadcasting Co., Inc. On the television side, the National Association of Radio and Television Broadcasters had 267 television stations as members and all 4 national television networks, American Broadcasting Co., Columbia Broadcasting System, DuMont Television Network and the National Broadcasting Co., Inc. . . .

a. Compare Samsung’s “value stick” to that of an “industry average” competitor and briefly justify any differences. (Remember that willingness-to-pay and willingness-to-supply are generally unobservable, but you can still engage in informed speculation.)

West Virginia has the highest rate for an overdose in this particular state. The heroin is an inexpensive drug to buy. Drug dealer can make their money this way. This particular drug called Heroin gives you an internal rush it keeps you going for a couple hours. This website called West Virginia Public broadcasting Levi says these rates are high because they started at a young age. Also Levi said “is too keep the kids interested in a sport of some kind of activities is so they don’t get hooked on this particular drug”. (McCormick, 2015) Heroin has taken a heavy toll in parts of West Virginia. The website called West Virginia Public Broadcasting Prosecutor attorney William Fell said Baltimore is the first heroin addiction and then Berkeley is the second highest heroin issues (Mccormick, 2015).The website called West Virginia Public Broadcasting said Officer Master said the drug dealer is willing to drive to a larger city to get the heroin cheaper like the Pittsburgh District of Columbia or even Baltimore. (McCormick, 2015). This website called West Virginia Public Broadcasting said ‘The drug dealers will go to Berkley to get new customers or to get more people interested in this drug. Also the West Virginia Broadcasting mention Heroin Mass is up with person breathing system”. (Vorhees, 2015). West Virginia Broadcasting, Dr. Harman said When a person goes into an overdose, when they are brought to the hospital, they are given Narcan to bring them back to a normal breathing

The radio in the 1920s was a very big part of lives of Americans. The radio had become sort of like a ´norm´, where almost everyone had one. According to American Radioworks, more than 40% of American household owned radios, and then later in doubled to 80% a decade later. Americans soon depended on the radio for everything. The radio typically coated Americans $150 according to 1913-1928: WW1 & Prohibition.To finding out what's going on in the US and to just passing free time. Surveys found that listeners in the 1930s spent an average of more than four hours a day listening to radio broadcasts(American Radioworks). This means the radio shaped society on how they spent their time and money, and how the radio took over their lives.

b) Additional sales dollars must be produced to cover each $1.00 of incremental advertising for Rash-Away

Problem Statement: A1 Steak Sauce is a brand of Kraft Foods with little competition in the steak sauce market. The product currently has the majority dollar and volume market shares in the steak sauce market. However, unit and volume sales have remained flat. Lawry’s, which is owned by Unilever, has announced an April 1st launch of its own steak sauce. Lawry’s has approached Publix and requesting the Memorial Day ad with a 2-for-$5 price. Now Publix is telling A1 to either match Lawry’s ad or lose its place.

For my research paper I would like to discuss Sinclair Broadcast Group’s monopolization of local news networks across America. Over Easter Break I watched a video that revealed Sinclair’s copy and paste style scripting across their local news networks. This topic is ideal for a final paper because everything we learned this semester is applicable to this case. Different sociological groups are impacted by this propaganda like news station and this leads to many ethical issues in the media landscape. There have also been people who have covered this story before but haven’t been successful. Even where I found the video, many users had claimed that websites had removed their articles which revealed Sinclair’s scripted stories. There are many

1,2 3,4,11,12 2 The Movie Industry (A) in 2008 C3 1,3 5,6,7 3 The Movie Industry (B) in 2011 C11 1,3 5,6,7 C18 5,6

= IRR (normal) * 0.7 + IRR (best) * 0.2 + IRR (worst) * 0.1

If it is decided to closing down the Television Department, in my opinion, it would not affect the sales of other two departments. Currently, people has tendency to buy product based on the product quality, price and its value rather than brand loyalty for every electronic products. For example, HP is a good brand, I have used this brand as my printer since I was in high school. Do I automatically use HP’s notebook also? Nope, I prefer to use Dell’s notebook since it gives me more satisfactions. Please note that even though the sales of other two departments would not be affected, but it will adversely affect the other departments’ operation, for example they have to carry heavier cost of rent or the personnel staffs who will serve only for two