Color: Aim, And Psycology Of Colors

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Table of Content

01- Abstract…………………...……………………………………………………………….1
02- Aim And Objective….………………………………..………………………………..….2
03- Introduction………..…………………...…………………………………………………7
04- Literature review…………………………………………..……………………………….8
05- Research Methodology…………………………………………………………………....9
06- Color…………………………………………………………………………………
07- Type of Color……………………………………………………………………………..
08- Psycology of Colors……………………………………………………………………….
09- Role of Colors……………………………………………………………………………….
10- Power of Colors For Brand………………………………………………………………….
11- Use of colors…………………………………………………………………………………
12- Understanding Color and Its Importance……………………………………………………..
13- Power of Colors……………………………………………………………………………….
14- Why Color Matters…………………………………………………………………………….
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Image of Flower…………………………………………………
Fig.9. Different Chips Packaging………………………………………
Fig.10.Different colors of McDonalds……………………………………
Fig.11. Packaging of Wafers……………………………………………...
Fig.12.Packaging of Wafer……………………………………………….
Fig.13. Different Symbols of color………………………………………
Fig. 14. Colors……………………………………………………………
Fig. 15. Wafers Packaging………………………………………………..
Fig. 16.Coke ………………………………………………………………
Fig. 17. Kellogg’s Packaging……………………………………………..
Fig. 18. ……………………………………………………………………
Fig. 19. ……………………………………………………………………
Fig. 20. ……………………………………………………………………
Fig. 21. ……………………………………………………………………
Fig. 22……………………………………………………………………..
Fig. 23. ……………………………………………………………………
Fig. 24. ……………………………………………………………………
ABSTRACT

Purpose of this research paper is to find out relationship between varying color scheming in advertising and buying behavior. At the point when powerful conceivable shading alternatives for another item, bundling experts must remember the purchaser. Initially, they finish up what kind of message the item ought to give. In view of the message, a shading plan that speaks to this message is picked. This is the reason fundamental exploration is obliged, whether its from past contextual investigations of comparable items or from center gatherings. At long last, bundling experts must make a "consideration" to the item, making it effectively obvious to the shopper. By taking after these fundamental steps, the bundle could be fundamentally fruitful. It might likewise ingrain
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14- Colors

IMPACT OF COLORS IN PACKAGING

Bundling is the most physical representation of a brand. Customers can touch it, lift it up, read its image correspondence, and determination whether they wish to buy the item. Anyhow, first they must be pulled in by the bundling or they won't connect with it by any means.
A lot is on the line; its win or lose at the retail retire. Studies demonstrate that when purchasers shop, they settle on decisions in as meager as 20 seconds. They likewise disregard up to 2/3 of classification items in retail situations. These insights clarify why such a variety of items fall flat.
What convinces shoppers to plummet to a particular marked item in a store passageway? What is it about bundling that provokes interest? Unordinary basic outline? Striking representation? Contemporary way of life symbolism? An unmistakable brand personality? Odds are shading pulls in individuals first. Fig. 15- Wafers Packaging

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