1) Description of the Company.
1.1Introduction
Colossus Air was established in 2006 A.D. It is located in 2/69 Sanepa, Lalitpur Nepal. It’s aim is to supply aircraft parts and services to various airlines of Nepal. It mainly deals with domestic Airlines and domestic helicopters of Nepal. It supplies the aeroplanes and helicopters parts to different airlines company. It is a profit oriented organisation. Currently
There are 35 employees working in the organisation. The colossus Air has mainly 40 years of experience in Nepal regarding parts and aerospace engineering. The main objective of the company is to minimise the material cost to all their directors in hard competitive market. The company orders the goods from different parts of
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Usually the price is set by manufacturing company and this company sells the goods by maintaining certain profit margin including certain amount of tax and VAT to the respective airlines companies. The company uses cost plus pricing along with value plus pricing.
c) Place: Main market for Colossus Air is the aviation industry. Being B2B type of company it targets and sells to domestic airline companies as well as chopper companies.
d) Promotion: The Company provides credit facilities for regular airlines such as Buddha Air, Fishtail Air and Nepal Airlines. Colossus Air provides certain amount of discounts to its regular clients. Sometimes the company arrange special party to foreign manufacturing clients to promote its business.
4) SWOT Analysis of Colossus Air
As colossus Air is a profit motive organisation. Own every company has its own strength and weakness, and own opportunities and threats. The table below are some of the SWOT analysis of the company:
Strengths Strong brand name
Good relation among customers
Distribution Channel
Geographical
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Colossus Air has also some of its weak points which are as follows:
Lack of Coordination: Due to heavy loads and feeling of competition among the subordinates there is lack of coordination among staffs.
Staff turnover: The Company has to diversify the workloads in order to maintain the staffs.
Poor Working Environment: The environment around the company was not clean as well as the food was not hygienic for the staffs.
c) Opportunities: Opportunities are the external factor in which a company can expand in the market. Every companies has their own opportunities. Some of the opportunities of Colossus air are:
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Poor communication between management – when the management didn’t communication with their employees it cause then to have low motivation, low loyalty, and high turnover because most of the employees didn’t know what to do or how to do it.
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