Comcast And The Media Industry

I just feel like the care about their customers too much than other companies do because when I was reading the tweets that they post it was all about how they can help their customers. I just feel like other companies just want you to buy their stuff instead of focusing on what the customers wants. For example I went on the DIRECTV twitter page to see what they are twitting to help the customers all I saw was a lot of tweets about football games and basketball games. You can say that connecting with their customers, but I don’t think it is at all. What DIRECTV need to do is what Comcast is doing which is make sure your customers are getting the help they need from your company instead of talking about how the football games and basketball games are

The Marketing Mix for Comcast seems to be plain and simple: Grow, grow, grow. Now, all companies have that goal in mind typically, but Comcast is one of the very few that has reached among the highest level a business can get that many even call Comcast a monopoly because of its growth and how it seems to just be taking over the markets (Refer to SWOT Analysis section to see what Comcast leads in). Their Marketing Mix consists of the 4 P’s.

As of January 20, 2017 the current market quote for Comcast Corp is at 73.57 per the NASDAQ exchange. Over the past 10 years the market for Comcast Corp grew significantly. The 31st of January in 2007 the stock market value was at a low 29.57. So, what trends and or events made the stock market activity change so significantly in the last 10 years? Analysts that are researching this and keeping track of the stock market activity are stating as of January 10th of 2017 the shareholder returns and stock trends were trading at $70.92. Comcast’s stock was trading at 6.4% above its normal 20-day and 50-day moving averages of around $65. Comcast has been maintaining a steady dividend payout ratio of 30.0%-35.0%. Since 1963, Comcast has developed,

How are you? I’m currently in Philadelphia on an engagement with Comcast. I recently submitted a proposal to Prince George’s Community College. I wasn’t awarded the contract but the Procurement office said they were impressed with my qualifications. I should be back in Houston by the end of the year. I look forward to getting more contract advice from you.

It is no surprise that given a market monopoly, an industry will not hesitate to exploit their captive market to maximize profit. One of the most infamous industries in this vein are internet service providers—companies like Comcast and Time Warner Cable. These companies consistently lie at the bottom of consumer ratings polls, and essentially everyone paying them hates them. With such a large base of disdain from consumers, it seems logical to assume there would be one, if not several, advocacy groups fighting over the issue, yet none seem to register within the public eye. One of the most reputable advocacy organizations, Teletruth, has worked on the issue for decades. The group’s leader, Bruce Kushnick, published a now free version of his

However, this is not like any other security system around. The system is completely customizable. A customer can link security cameras, thermostat, lights, and appliances that can all be controlled and monitored from an application downloaded on to their smart phones. For example, a customer leaves their home for a couple days but forgets to turn down the thermostat. They can log into their Comcast account via smart phone and actually turn down their thermostat to the desired temperature. They can also turn off a light that was left on, or check in on a child that is home from school early. Another innovative product that Comcast offers is the On-Demand feature that is tied into digital cable. On Demand is a menu that allows a customer to access hundreds of movies, TV shows, music, and local classified at the click of the button. Many of these offerings are free but some include a fee that is similar to renting a movie. This On-Demand feature is the main culprit for putting companies like Blockbuster and Hollywood Video out of business. Customers no longer have to drive to a movie store to rent a movie. They can do it all from their remote control. Comcast continues to lead the industry in innovation but the environment is getting tougher because competition is now offering the same products and services.

But, after the deal, Verizon narrows its other types of business and expand its wireless business over the next few years. So, the company will have a low levels of diversification in the future, and the corporate-level strategy will become to the dominant business diversification strategy. The undersell action of Verizon will let the company focus its pivot of business on wireless market, enhance its core competence and create more profits in the future.

Cox Communications is one of the largest players in the cable industry. In 1999, the firm expected to make several acquisitions over the following years, spending around 7$-8$ billion in the process. Given this possibility, the firm had

With advancements like these, Time Warner Cable has really created Time Warner Cable has always tried to use technology to help provide its customers with benefits that other telecommunications providers cannot. Time Warner Cable has always tried to acquire other companies to help in

The strengths listed in the matrix can be matched with the opportunities. For example, some of the more competitive portfolio products and services offered by AT&T are wireless service, the internet for both consumer and business, Uverse and DirecTV for television, and cloud services. The purchase of DirecTV allows AT&T to saturate the Latin America market for new profit; along with capitalizing on the changes in social patterns, population profiles, and lifestyle changes. With the change in demographics and demands from the consumer, AT&T is able to meet their expectations. An illustration of this is through their high-speed internet and DirecTV offerings. According to the AT&T website “we offer viewers access to their favorite content — whether it’s primetime, daytime or game time — virtually

Not only is TFC facing change in the competitive dynamic, but also are experiencing resistance from the company’s leaders – asserting no one wanted to “break something that isn’t broken.” TFC has not yet experienced significant negative impacts, but it’s only a matter of short time until it would be clear change is crucial to TFC’s future. The company’s leaders need to recognize the evolving broadcast cable market and build a joint consensus.

What factors would lead Ace Cable to acquiring new customers and expanding their current footprint in their immediate area? This is the general question Ace Cable will be researching. The hypothesis is, if Ace Cable can gather information on what products and services their current customers like and dislike and have

Using Porter’s Five Forces Model I am going to analyze the VOD industry, Porter’s model is made up of economic powers of customers, economic power of suppliers, direct competitors, potential competitors, and finally firms that offer substitutes. In the VOD industry I believe the customer have a high economic power. The top three streaming services in the industry are, Netflix, Hulu, and Amazon Video Services. If the customer deems the price too high they can simply leave, and because customers aren’t required to sign a contact they can simply stop services. Which will cause the number of users to fall and profits to decrease as well.

As identified by Mr. Michael E. Porter (Porter’s Model) in1979, the five forces that determine the competitive landscape of industry and market are definitely true. For example, new substitute product (latest media platform-website) has entered the market. This new entrant increases the bargaining power of buyers and substitute the traditional newspaper industry. With the easy

The intent of this paper is to perform an analysis of the cable industry's external environment. The first sections of the document will discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. The next section will identify the macroeconomic variables that currently impact cable operators and will compare two variables to two corresponding industry variables. The final section of the paper will identify some of the challenges and opportunities