Comcast: Business Case Study

I just feel like the care about their customers too much than other companies do because when I was reading the tweets that they post it was all about how they can help their customers. I just feel like other companies just want you to buy their stuff instead of focusing on what the customers wants. For example I went on the DIRECTV twitter page to see what they are twitting to help the customers all I saw was a lot of tweets about football games and basketball games. You can say that connecting with their customers, but I don’t think it is at all. What DIRECTV need to do is what Comcast is doing which is make sure your customers are getting the help they need from your company instead of talking about how the football games and basketball games are

Any change in the factors that make up the macro-environment can have a direct impact on the Comcast Corporation. These factors can affect the Porter Five Forces that shape their strategy and their competitive advantage over other firms.

A main component of any company are stakeholders. A stakeholder is a person, group, or organization that has an involvement or interest in a company. Stakeholders can affect a company’s actions as well as be affected by them. There are several key stakeholders in Comcast who play a large role in how the company is ran. These include managers and employees, government agencies and unions, and finally the shareholders.

Comcast is the leading cable telecommunications and Entertainment Company in the industry. Their strengths lie in their products and the will to explore and improve with their services. They always continue to provide customers with new and improved services and continue to build on existing services. Comcast is the fourth largest cable company in the world and served customers in 39 states with over 24.7 million cable customers. (Comcast, 2008). The chart below shows the amount of subscribers in the country:

Comcast is a global technology and media company mainly known for its two main businesses, Comcast Cable & NBCUniversal. Comcast Cable is one of the largest service providers for phone, high-speed internet, video, and television services in the nation. While Comcast Cable is a cable giant in the area of business, the company has publically struggled significantly in the area of customer service. Comcast has had a number of public customer service complaints in recent years which quickly grabbed major media attention. These customers began recording phone frustrating calls with customer service representatives and posting them online via social media. Two of these dissatisfied customers were men named Ryan Block and Aaron Spain who posted their evidence of the

Comcast is a Fortune 500 company that focuses in media and technology. The website for Comcast is www.comcast.com and they offer an array of services ranging from digital television, internet, and home phone to customers within their designated service areas. Comcast has achieved high levels of success by employing educated public relations specialists, focusing on positive marketing ventures, and distributing a service that people want and need. Comcast has created a variety of services and ways to order services and have named bundled services Xfinity, which is by far one of their most popular services.

While public purpose challenges are still judged by the Madison Cablevision standard today, the Supreme Court of North Carolina has refined the doctrine’s scope. To start, the court in Maready v. City of Winston-Salem addressed whether a broadly constructed state statute allowing for local economic development could meet the Madison Cablevision standard. Further clarifying the first prong of the Madison Cablevision standard, the court in Maready held that “whether an activity is within the appropriate scope of governmental involvement and is reasonably related to communal needs may be evaluated by determining how similar the activity is to others which this court has held to be within the permissible realm of governmental action.” Maready

Is it not slightly alarming that Comcast has managed to grow at such an alarming pace? Although it is at the same time truly amazing how well they are able to gain ownership of successful business ventures and re distribute

Comcast’s 2014 financial and operational performance was outstanding with revenue increase by 6.4% to $ 68.8 billion up from $64.7 billion in 2013. Operating cash flow also had an increment of 6.9% which accounted more of $ 22.9 billion on hand up from $ 21.4 billion

Comcast Corporation is the nation's leading provider of cable, entertainment and communications products and services, with 24.1 million cable customers, 12.4 million high-speed Internet customers and 3.5 million voice customers. Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and

Comcast Corporation, based in Philadelphia, Pennsylvania, is the largest cable company in the United States. Comcast develops broadband cable networks and are involved in electronic retailing and television programming content.

Comcast has to balance all of these factors in their macroenvironment while making their internal business decisions and deciding how to price their advertisement slots and subscription charges.

The Communications Act of 1934, as amended (the "Communications Act"), and Federal Communications Commission (FCC) regulations and policies also significantly impact Comcast’s decision on the company's businesses, including cable system and broadcast station ownership, video services customer rates, carriage of broadcast television stations, broadcast programming content and advertising, package of programming to customers and other providers, access to cable system channels by franchising authorities and other parties, the use of utility poles and conduits, and the offering of high-speed internet and phone services (Marketline, 2013). Failure of Comcast's businesses to comply with the laws and regulations may result in administrative enforcement actions, fines and civil and criminal liability. In as much that laws, policies and regulations are much stricter in the U.S. this would present significant risks to the company's businesses which may affect its operating

Dish Network Corporation is an American organization that specializes in offering direct satellite service providers. The company has for a long time served many Americans through their interactive television services, satellite internet access, satellite television and audio programming among others. However much Dish Corporation is in business with a large number of subscribers, it is faced with a myriad of competition from rival firms that offer the same services. The firms that rival Dish Corporation include Comcast Corporation, Time Warner Cable Enterprise and Directv Group holdings. As of the year 2016, Dish Corporation has had more than 13 million subscribers who access their services. For a large organization such as Dish, concrete strategies are required to push rival firms out of business. This essay will center its focus on the key strategies that Dish has adopted over the years to remain in business and at the same time gain competitive advantage.