Comcast Corporation : Case Analysis

1190 Words Dec 12th, 2015 5 Pages
Trident University
MGT499?Strategic Management
Case One
Comcast Corporation
Dante Cummings
May 22, 2015

Comcast Corporation is Pennsylvania-based organization, which was established in 1963 and operates in the cable communication industry. The company is considered to be one of ?the largest providers of video, high-speed internet and voice services to residential and business customers in the United States? (Clients1.ibisworld.com, 2015). Currently, the company provides services to 22.4 million video customers, 22 million high-speed internet customers and 11.2 million voice customers with the primary company?s services to consumers and businesses in the range of video, high-speed internet and voice over internet protocol telephony (Clients1.ibisworld.com, 2015).
The Comcast Corporation holds a 40.3% of the overall market share in the cable communication industry by generating a revenue of $44.1 billion in 2014 and forecasting to earn up to $46.7 billion by 2015. In January 2011, General Electric has decided to sell 51.0% of NBCUniversal to Comcast by establishing a new joint-venture company, however by 2013 the Comcast has managed to acquire another 49% of the NBCUniversal?s ownership, which eventually led to the increase of the company?s strength on the market (Clients1.ibisworld.com, 2015).
The Vision of Comcast states that ?"As Comcast evolves, we continue to look to the future - seeking out new communications technology, new opportunities, and more choices.…
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