Comcast Corporation : Case Analysis

Any change in the factors that make up the macro-environment can have a direct impact on the Comcast Corporation. These factors can affect the Porter Five Forces that shape their strategy and their competitive advantage over other firms.

After its mission statement, the company enumerates its values in support of the mission statement. The values are the following:

our companies. Values are the beliefs of what are most important to us in our lives. Ethics

Corporate values are ‘the operating philosophies or principles that guide an internal conduct of the organization and its association with its clients, partners and shareholders’. It is also a fundamental and long-lasting belief that specific mode of conduction highly valued by the organization’s membership’ according to IBM corporate responsibility report (2002, What is the value of company).

Comcast Corporation, based in Philadelphia, PA, with its bundling services operates as a media and technology with its two primary business, Comcast Cable and NBCUniversal. Comcast sprung into life in 1963 and went public in 1973 (James, 2014) It has acquired many corporation to take a firm stand where it is at today. Comcast Cable is nation’s largest video, high-speed Internet which has continuously increased its speed 13 times in last 13 years which now offers up to 505 Mbps to residential customers and up to 10 Gbps to businesses as well as phone services under XFINITY brand (Comcast, 2014). NBCUniversal operates in media, entertainment and sports cable network, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts (Yahoo Finance, 2015). Comcast also invests heavily in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed (Comcast, 2015).

Comcast Corporation is the nation's leading provider of cable, entertainment and communications products and services, with 24.1 million cable customers, 12.4 million high-speed Internet customers and 3.5 million voice customers. Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

Suncor Energy’s strategic involvement in corporate social responsibility is a very important factor for me as a possible future employee. I believe a company who gives back to the community where it operates will treat its employees with respect. Their involvement in corporate social responsibility will create a community that will be fertile with employable talents in the future. This participation in corporate social responsibility is seen as an advantage for the company as it will develop the community in which it draws its resources, both human and material. It will also boost the company’s reputation and corporate image and subsequently attract quality applicants.

I believe that it is also important to support an organization culture including some key values including the following: integrity, great customer service, unity, respect and compassion and excellence. (Newstrom, 2014, p. 100).

Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and

In 1963, with the purchase of American Cable Systems and its 1,200 subscribers in the city of Tupelo, Massachusetts, Ralph Roberts founded Comcast. By 2016 Comcast is one of the nations leading providers of entertainment, communication as well as cable products and services. Nationwide Comcast has over 100,000 employees; each day the company provides over 142 million phone calls, over 136 million emails and over 12 million received voicemails. To date Comcast is the leading cable provider in 19 states nationwide. Since 1963 Comcast has continued to grow with monumental purchases as well as mergers that were blocked by the government in efforts to stop a potential monopoly. Throughout the company’s history, it has grown in three categories Cable, Phone and internet.

Comcast Corporation, based in Philadelphia, Pennsylvania, is the largest cable company in the United States. Comcast develops broadband cable networks and are involved in electronic retailing and television programming content.

Comcast is an entertainment branding provider considered in providing Cable, Internet, Wifi, Phone services, and now Home Security features for families and is in the Oligopoly Market Structure. It’s a multimedia company leading the market with many assets controlled. There are few large companies in this industry that have products that are the same, but they differentiate in the ways they are offered. Companies in this industry must work together to co-exist somewhat; they typically counteract what the other companies are offering because they may have an upper hand to direct rights

Comcast has to balance all of these factors in their macroenvironment while making their internal business decisions and deciding how to price their advertisement slots and subscription charges.

In response to the market trend, the company has introduced some new products. Comcast launched a constant guard, a security program designed to help protect its high-speed internet users from online threats. Comcast also launched a beta version of Fancast Xfinity TV, its online television service. The Xfinity service gives subscriber access to hours of content not previously available online. Comcast also took the opportunity of the market trend and added to its mobile content. It released Comcast Mobile app 2.0, which includes a remote DVR programming service. Also, the company launched COMCAST4U, a mobile SMS text service, which gives customers access to frequently accessed account functions. All of these new additions will allow Comcast

Upon further analysis of both firms’ CSR initiatives, I was surprised to see that there were causes in which both firms showed support for, yet managed them in differing methods. One of these causes was using their media to convey messages on social issues such as racial relations and gender inclusion. On one hand, Comcast prominently highlights its efforts to use its films and television programs to promote social issues as shown on its corporate social responsibility webpage. Disney on the other hand, uses their media to endorse their stance on these issues by sprinkling nuances of them into their films. Recent instances of this include casting female and minority leading roles in the newer Star Wars movies and using the animated hit Zootopia