Comcast - Improving the Point-of-Sales System Essay

4993 Words Apr 15th, 2013 20 Pages
Executive Summary

Customers need to know that they are receiving the best deals possible regardless of how they are signing up for their services. Comcast has different avenues of sales to meet customer’s individual needs, but the inconsistency in their point-of-sales system has lead to become a problem for quite a few years now. This report was written at the request of Neil Smit, Chief Executive Officer, to explore options for Comcast, which has been experienced a decrease in video subscribers. The main purpose of my investigation was to implement one point-of-sales system to assure that all customers are equally receiving the best possible deals and packages, while continuing to increase video subscribers and its revenue.

The
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Certain deals are only offered if you sign up for service online, and others if ordered over the phone. It also extends to independent sales representatives that can also offer certain deals that neither online or phone representatives can offer you. Customers need to know that they are receiving the best deal possible regardless of how they are signing up for their services. For this reason, Comcast needs to implement a solution to the inconsistency on their point-of-sales.

How Many People Can Offer Services
Having more than one avenue of sales is crucial in the success of a company. It has a major impact on how customers are able to sign up for their services while meeting each customer’s individual needs. However, with all the avenues that Comcast offers services to customers, each department has different rates and packages available. An example listed within the report is in regards to a personal experience that I encountered when signing up for services. In all, I was disappointed to find out that I didn’t receive the best deal possible because of which avenue I used to sign up for my service. This is a problem that needs to be addressed to assure that it doesn’t continuously happen to other customers.

How Often Rates and Packages Change
Comcast offers numerous services to customers. Their most

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