Comcast Research Paper

As of late 2004, Verizon is already considered the world's largest telecommunication company with annual revenue of $67.8 billion. Their continued plans are leading toward acquisition and development of fiber technology, which will allow it to offer cable TV services. Apparently they are still apprehensive regarding business customer and plan to extend add-ons again into the private sector, which worked for them in 2003.

The Comcast Corporation is currently exposed to several threats with the competition continuing to increase in the industry. The biggest of these facing the organization are regulatory changes and technological changes.

Comcast is the leading cable telecommunications and Entertainment Company in the industry. Their strengths lie in their products and the will to explore and improve with their services. They always continue to provide customers with new and improved services and continue to build on existing services. Comcast is the fourth largest cable company in the world and served customers in 39 states with over 24.7 million cable customers. (Comcast, 2008). The chart below shows the amount of subscribers in the country:

Comcast is a Fortune 500 company that focuses in media and technology. The website for Comcast is www.comcast.com and they offer an array of services ranging from digital television, internet, and home phone to customers within their designated service areas. Comcast has achieved high levels of success by employing educated public relations specialists, focusing on positive marketing ventures, and distributing a service that people want and need. Comcast has created a variety of services and ways to order services and have named bundled services Xfinity, which is by far one of their most popular services.

“Verizon Communications Inc. (Verizon) is one of the world’s leading providers of communications services. Verizon’s wireline business, which includes the operations of the former MCI, provides telephone services, including voice, broadband data and video services, network access, nationwide long-distance and other communications products and

Comcast Corporation, based in Philadelphia, PA, with its bundling services operates as a media and technology with its two primary business, Comcast Cable and NBCUniversal. Comcast sprung into life in 1963 and went public in 1973 (James, 2014) It has acquired many corporation to take a firm stand where it is at today. Comcast Cable is nation’s largest video, high-speed Internet which has continuously increased its speed 13 times in last 13 years which now offers up to 505 Mbps to residential customers and up to 10 Gbps to businesses as well as phone services under XFINITY brand (Comcast, 2014). NBCUniversal operates in media, entertainment and sports cable network, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts (Yahoo Finance, 2015). Comcast also invests heavily in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed (Comcast, 2015).

In 1963, with the purchase of American Cable Systems and its 1,200 subscribers in the city of Tupelo, Massachusetts, Ralph Roberts founded Comcast. By 2016 Comcast is one of the nations leading providers of entertainment, communication as well as cable products and services. Nationwide Comcast has over 100,000 employees; each day the company provides over 142 million phone calls, over 136 million emails and over 12 million received voicemails. To date Comcast is the leading cable provider in 19 states nationwide. Since 1963 Comcast has continued to grow with monumental purchases as well as mergers that were blocked by the government in efforts to stop a potential monopoly. Throughout the company’s history, it has grown in three categories Cable, Phone and internet.

Comcast Corporation, based in Philadelphia, Pennsylvania, is the largest cable company in the United States. Comcast develops broadband cable networks and are involved in electronic retailing and television programming content.

Threats from outside of the company have forced Comcast to start evaluating what they need to do to adapt, change and grow their company in the future. Comcast now has increased

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

If the company is subject to stringent regulation by federal, state and local governments, which regularly regulate the video services, internet service and VoIP digital phone service industries. Then, Comcast's businesses, including Cable and NBCUniversal's businesses are required to comply to the regulation by federal, state, local and foreign authorities under applicable laws and regulations, and under agreements it enters into with franchising authorities.

Time Warner In 1989, the largest Media Corporation was formed. The integration of Time Inc. and Warner communications produced Time Warner, which in 1996 with the acquisition of Turner broadcasting, regained it's status from Disney as the largest media corporation in the world. The company right now, with over 200 subsidiaries world- wide, is becoming fully global with it's profits from the USA falling, and it's profits throughout the world rising.

Costco has had steady growth in sales and earnings going as far back as 1995 as shown in Costco’s financial reports published on their corporate website. Also, Costco’s stock had substantial growth between 1995 and 200 and has shown steady growth trends since them (Yahoo Finance, 2013). Their member renewal rate was approximately 89.7% in the U.S. and Canada, and approximately 86.4% on a worldwide basis in 2012, consistent with recent years (Costco, 2012, p. 11). Costco’s strong financial performance, stock price trends, and customer retention are all indicators that their strategy is in line with their visions and objectives.

We will further discuss what led to this situation, and give a recommendation on the changes that should have been made prior to the divestiture in 1984.

The next study that is examined was the Five Competitive Forces. This shows the industry’s competitors, threats of new entrants and substitutes, and the power of the customers and suppliers. The main rival competitors within the TV service providers industry are Dish Network, Direct TV, Comcast Cable, Time Warner Cable, and Atlantic Broadband. The rivalry of these competitors could lead to lower profits due to price competition and new technology as each is trying to stay competitive in the industry.