Comm215 Essay

1412 Words Feb 2nd, 2015 6 Pages
A sample case for a statistical analysis with a suggested solution

Case 1: Heavenly Chocolates Website Transactions
Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in Saratoga Springs, New York. Two years ago the company developed a website and began selling its products over the internet. Website sales have exceeded the company’s expectations, and management is now considering strategies to increase sales even further. To learn more about the website customers, a sample of 50 Heavenly Chocolate transactions was selected from the previous month’s sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the
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Discuss.

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Suggested solution
Case 1: Heavenly Chocolates Website Traffic
1. Descriptive statistics for the time spent on the website, number of pages viewed, and amount spent are shown below. Time (min) 12.8 11.4 6.06 1.45 28.6 4.3 32.9 640.5 Pages Viewed 4.8 4.5 2.04 .65 8 2 10 241 Amount Spent ($) 68.13 62.15 32.34 1.05 140.67 17.84 158.51 3406.41

Mean Median Standard Deviation Skewness Range Minimum Maximum Sum

The mean time a shopper is on the Heavenly Chocolates website is 12.8 minutes, with a minimum time of 4.3 minutes and a maximum time of 32.9 minutes. The fact that the mean time on the website (12.8 minutes) is greater than the median time (11.4 minutes) and the value of skewness is 1.45 indicates that the time on the website is skewed to the right. The following histogram provides further evidence of the skewness in the data.
H is to g ram o f T im e ( m in )
14

12 10

Fre q u e n cy

8

6

4 2

0 5 10 15 20 T im e (m in ) 25 30

The mean number of pages viewed during a visit is 4.8 pages with a minimun of 2 pages and a maximum of 10 pages. The fact that the mean number of pages viewed (4.8) is greater than the median (4.5) and the value of skewness is .65 indicates the number of pages viewed is slightly skewed to the right. A histogram of the number of pages viewed…

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