Comment on How Changes in Macro and Market Environment Forces Impact on the Level of Competition in an Industry.

In considering the international realm, let’s consider the concept of economic treaties. Specifically, let's think about an organization like the European Union (EU). Why was it formed? In addition, what are some of the objectives of the nations that are joining the EU?

Individual Assignment 1: Using a company that you are familiar with, explain how factors in the external business environment influence marketing strategies and outcomes

The marketing environment of CardSwap consists of factors and forces that affect the business’s ability to build and maintain successful relationships with customers (Marketing Teacher, 2014). Marketing environment is made up of the Microenvironment and macroenviroment. The Microenvironment refers to the internal factors of the business, such as the company, suppliers and marketing intermediaries (Marketing Teacher, 2014).

‘The jurisprudence of the Courts of Justice of the European Communities has, of course, established that the law of the communities, whether embodied in regulations or directives, must be given primacy, where it is applicable, over the domestic law of the member States.’ …‘

To identify issues facing by Lenneke living and running ballet shoes business in Scotland, A few issues arises with her when she travelled to attend trade exhibition in The Hague, the Netherlands. Firstly, she was threatened and intimidated by the Dutch traders, those called her as a Traitor. Secondly, they tried to impose ban on her for next exhibition. Thirdly, the Dutch police ignored her complaints. Fourthly, the Scottish Government intends to impose excise tax which could affect her business. Before addressing these issues and concerns of Lenneke, it is fair to understand the background of the EU, such as why the EU created and what was the main purpose for that? How far EU law supreme and has direct effect on member states. What does

Microsoft capitalized on the need for an operating system for the blossoming personal computer industry. Gates developed the BASIC programming language in the late 1970s, but the DOS operating system created for the IBM personal computer in the early 1980s solidified Microsoft's position. Teaming with IBM on additional projects, Gates and his team also developed a series of languages for new IBM systems: BASIC, FORTRAN, COBOL, and Pascal. As IBM computers grew faster and more efficient in the late 1980s, Microsoft continued to upgrade the renamed

This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice

The marketing environment is what surrounds and what impacts an organization the most.  It is the forces outside of the marketing of a product that affects the ability of management to build and maintain a relationship

This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

In the aftermath of the 1957 Treaty , the European Economic Community (EEC) was established and customs barriers between the member states have been abolished. Member States throughout the Community, can “promote a harmonious development of economic activities, a continuous and balanced expansion, an increased stability, an accelerated raising of the standard of living and closer relations between them”. Therefore, in order for a common market to be established between Member States, the Community enacted some legislative provisions which aimed to a true harmonization of laws; incorporate different legal systems under a basic legal framework. The main issue arising is whether these legal provisions in accordance with the case law, ensured the free movement of goods within this market.

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

The European Union (EU) was established in order to prevent the horrors of modern warfare, experienced by most of Europe during the World Wars of the 20th century, from ever ensuing again, by aiming to create an environment of trust with the countries of Europe cooperating in areas such as commerce, research and trade (Adams, 2001). The EU has evolved into an economic, trade, political and monetary alliance between twenty-eight European Member States. While not all Member States are in monetary union (i.e. share the currency of the euro), those that are form the ‘Euro-zone’ (Dinan, 2006). The EU can pass a number of types of legislation, with a regulation, act, or law, being the most powerful. Its ‘tricameral’ (European Union, 2007)

With the effect of the Single European Act on 1st July 1987, the emergence of European Union (EU) as a common market has essentially been created. The benefits of this act are substantial to European firms, economies, and workers. It eliminates conflicting national regulations and trade barriers, as well as offering firms opportunity to sell their goods to all other EU members (Griffin & Pustay 2005).

In this essay we will be talking about the difference between consumer buyer behaviour and organisational buyer behaviour and how marketers can harvest this knowledge to create the right marketing strategies for each category of market.

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).