Commerce Bank Case Essay

They have been able to generate different sources of revenues through commercial banking, credit card and retail financial services, which separates them from competing with some investment banking companies. The accounts, products and features the company offers sometimes have fees which it is willing to waive. Since the company wants the “share of wallet” of high balanced customers, it will take such actions. This action of course has the potential to deepen relationships. In the article by author Charles Keenen he states, “According to Bancography, a consulting firm in Birmingham, Ala., a customer who has just one product with a bank will stick with that bank for about 18 months, but add even one product - a savings account, perhaps - and the average jumps to four years. Customers with three products will stay with the bank for about 6.8 years.”

Armstrong’s team used branch-level data from the CSI system as the primary source of research. As a result the concept of “comfortable banking” is directly translated into customers satisfaction during their interaction with tellers in the bank, since almost every criteria in the CSI is measuring representative service behaviors. One thing that the team failed to see is that “comfortable banking” could include a much wider scope of services that customers value therefore consider important to their experience: the products itself and services provided outside the bank for instance. According to Armstrong, “comfortable banking” positioning stands for the branding of the overall experience TD Canada Trust delivers to its clients. The financial products, as the core business of any banks throughout the world, should be counted as part of the service, too.

3. Customer service has been the emphasis from inside out since the bank was formed in 1955. Up to now, this philosophy is carrying out not only in the branch, on the phone, but also in the social media. The TD series of the “Bank Human” commercials (https://youtu.be/IrMzYJCvgkg?list=PLTU0DAa2Moxy_aaWrVPR-964SMpHE7M8w) obviously highlighted their mission to make banking human by their perceptive customer services.

At the time where competition became a reality for banks, Jyske Bank decided to make a major personality transformation from a traditional bank to a unique and different one. The new concept emerged from the values of society and the changing economy, and its main goal was to make banking more fun and less pretentious. This report will discuss the case study of “People, Service & Profit at JYSKE Bank” and will provide a detailed analysis of their marketing mix and how they modernized the 7 P’s to suit the changing customer needs.

Before achieving independence, there were no commercial banks. The first commercial bank, the Bank of North America, was established in 1781. “British merchant banking houses stood at one end of a long chain of credit that stretched to the American frontier. They gave short-term (less than a year) credits to American merchants who then extended them to wholesalers of their imports, and the wholesalers passed them on to both urban and rural retailers - country stores and wandering peddlers” (Foner/Garraty, 1991: 191).

In the world of banking and finance nothing stands still. The biggest change of all is in the, scope of the business of banking. Banking in its traditional from is concerned with the acceptance of deposits from the customers, the lending of surplus of deposited money to suitable customers who wish to borrow and transmission of funds. Apart from traditional business, banks now a days provide a wide range of services to satisfy the financial and non financial needs of all types of customers from the smallest account holder to the largest company and in some cases of non customers. The range of services offered differs from bank to bank depending mainly on the type and size of the bank.

One Major Factor that effects CBA’s business is the Political and legal environment. this is because legislation, regulation and court decisions that govern and regulate business behaviour have the power to dictate many different aspects of the organisation. As one of big four banks, that maintain market control in Australia, CBA has strict legislation and regulations it must abide, such as the 1959 Commonwealth Banking Act (Austlii.edu.au, 2016), which defines the “banking business”.

Extensive research has determined that the banking industry is in an unstable state. The industry’s profits have

Banks that can offer a multitude of consumer products and acquire customers through branches will continue to own customer acquisition and product distribution advantage over the coming years

In Canada, the onus for meaningful, profitable customer relationships rests clearly upon the banks. Royal Bank embodies this philosophy and strives to tailor its products and services accordingly. Following is a brief overview of how Royal Bank has adjusted key banking initiatives to its social environment and Sales Culture. Royal Bank has been a long-term proponent of proactively selling its products and services to customers. Following the methodologies espoused in Managing Local Markets from Change, the bank has developed a sales infrastructure that includes weekly sales goals, regular sales meetings, and a system of sales incentive compensation.

Service in this fragment ought to be separated as there are loads of other comparable services offered by different banks; in any case, the service of Barclays regularly stands distinctively to the requirements of the client. In addition, advancing the services will be exceptionally troublesome so the bank ought to utilise different method for advancement such as TV; daily papers, radios, and so forth as they will cover huge are in less time (Huang & Sarigöllü, 2012). Besides, at the second section costs of the product can be kept high as they are targeting the general population with high income. Moreover, this sort of corner section direct selling would be fitting as the business sector is little and not

Some customers still prefer to transact with tellers one-to-one instead of ABMs and it is a challenge for banks to meet this demand. Financial institutions such as banks, credit unions etc rely on their services to maintain customers and operate their business. If a customer were unable to make a deposit or withdrawal from their bank account, they wouldn’t be long taking their business to a new bank. Maintaining and improving quality would e another objective for financial institutions. As the electronic age continues to grow, people want to be able to do more and more transactions on line. As banks are able to offer on-line banking, automatic payments, pay pal related services etc, they will continue to maintain and gain customers.

Over the past decades, retail banks have remained the main commercial bank for consumers, rather than corporations or other banks. The investment bank has become more popular amongst individuals, corporations and governments which are interested in raising their profits. Retail banks and investment banks have different organizational structures and activities. So they have many differences, such as services, customers and profits. And this report aims to distinguish between the retail bank and the investment bank in order to identify their specific service areas. Firstly, the author will review some literature focusing on the definitions. Secondly, the author will

One of the important advantages of “retailtainment” is that the customer is willing to spend more time in the banks premises and is not too much concerned about the waiting time. Commerce Bank envisaged a multitude of benefits emerging from this kind of customer experience. This meant that such experience will lead to:

Today’s banking system very much gives us the hint about the banking system say 20 to 25 years from now. Digitization promises to automate and improve many banking processes. Yet it’s not without peril: customer demands and expectations are increasing, and technology is fuelling the emergence of significant new competitors. (www.mckinsey.com) Banking Transitions- Branch banks have historically been the front line of the customer relationship.