Retailtainment is a term rarely used in banking. Banks do not usually target the experience of the customer in a specific branch as a main objective, more so almost every bank is pushing to drive customers to use electronic resources for their day to day transactions such as deposit and withdrawals. In this case, Commerce Bank is a bank willing to go to the extremes just to make the customers experience worthwhile, as one of the most well-known Commerce Bank employee trainer stated “we’re not here to satisfy customers, we’re here to blow them away”.
Now, the question that we are asked to give answer to is the role that Retailtainment plays in the delivery of Commerce Bank’s mission. Vernon Hill founded this bank with a mission, a
…show more content…
That is why you have to invest as much as you do and be certain that the return of that investment is worthwhile.
Commerce Bank wanted to build strong customer relationships. They wanted to be different in everything they did, and every action they took was targeted to benefit the customer. Their philosophy was that they were retailers, not bankers. As the article mentions, most banks saw their customers coming into the branches as costs, Commerce Bank saw them as profit generators. It was highly influenced by the founder previous business, which owned a great amount fast food chain stores and was influenced by that industry so much that he applied some concepts of it to the banking industry. Some of the features that Commerce Bank offered was no overdraft fees on debit card usage, lollipops and dog biscuits in the lobby and drive-thru, foreign ATM fee reimbursement, and others.
The question is, if they wanted to provide targeted financial services in the communities they were in by creating strong customer relationships and customer loyalty, were all this services necessary?. I for one believe that they had too much going on. There is a reason why most banks are pushing customers to use electronic channels for their day to day operations. It is not only cost (though it is one, if not the main reason) but also some customers just want to get things done. I for one am someone who likes to go in and out of a bank without someone asking me every 2 minutes if I
Armstrong’s team used branch-level data from the CSI system as the primary source of research. As a result the concept of “comfortable banking” is directly translated into customers satisfaction during their interaction with tellers in the bank, since almost every criteria in the CSI is measuring representative service behaviors. One thing that the team failed to see is that “comfortable banking” could include a much wider scope of services that customers value therefore consider important to their experience: the products itself and services provided outside the bank for instance. According to Armstrong, “comfortable banking” positioning stands for the branding of the overall experience TD Canada Trust delivers to its clients. The financial products, as the core business of any banks throughout the world, should be counted as part of the service, too.
CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).
Jan van Eyck painted unique pieces of artwork, which had several different meanings, Jan van Eyck was a Renaissance artist, who painted many great pieces, such as the Arnolfini Portrait, (1434) Virgin and Child with Saints and Donor, (1441) and Madonna in the Church (1438). This artist was painted several humanist, and religious themed paintings.
Welcome to the service audit report on Bell State Bank and Trust, a locally originated bank that was formerly known as State Bank and Trust of Fargo. This report covers the business model of Bell State Bank and Trust and focuses exclusively on the service marketing aspect of the business. In the beginning of the report I have provided a general overview of the banking industry. This part is important in understanding and comprehending the level of progress or shortcomings of the subject bank. By realizing how fast the banking sector is progressing, it gives us a reference point to analyze the progress of Bell State Bank. I have also discussed the competitive environment of the bank. In this section I realized that Bell State was one of those financial institutions that is hard to classify as it has smaller roots and is close to its origins, however it has a huge asset of $3 Billion that transcends the limits of small regional banks. The firm’s competitive advantages highlight that the firm prides itself in its community ties. It is these ties that have led to the banks local sourcing of employees, philanthropy, past growth and public image.
Ernest Hemingway lived his life to the fullest, living in countless cities, Paris, Chicago, Key West and Toronto. In each and everyone of these place he experienced different lifestyles. He uses his experiences to expand and enlighten his view on life. Hemingway writes about his experiences in novels such as The Old Man and the Sea and In Our Time.
In 1996, Citibank was an emergent banking institution attempting to increase its market share in the competitive Los Angeles area. In order to do so, the bank’s strategy was to focus slightly less on their financial growth, and much more on providing “a high level of service to its customers”. Management viewed this paradigm shift as “critical to the long term success of the franchise”.
Merchant Bank of Sri Lanka (MBSL) was incorporated as an Investment Bank in March 1982. Later the company was listed on the Colombo Stock Exchange in 1991. Initially the Bank provided financial consultancy services, corporate advisory services and IPO services to large and medium businesses. In addition they were pioneers in Intermediating Investment Underwriting and Management. Also they actively participate in Capital Market activities catering to both local and global clients as well.
Commerce Bank was to stay ahead, who wants to leave a clear impression in customer’s minds. It paid more attention on its service, not price. Retailtainment is the mean idea of Commerce Bank.
I picked this topic to talk about because it's seems very interesting and it doesn't get talked about a lot like it should be, the death penalty isn't as bad like it was in the 1800. The death penalty and the prison system have changed dramatically over the year. American intellectuals were well influenced by Beccaria. The first attempt of the death penalty in the U.S. was when Thomas Jefferson established a bill amend Virginia's death penalty laws.The punishment was only to be used for crimes such as murder and treason, the law was defeated by one vote.
These advantages led the smaller businesses to concentrate on convenience locations, better customer service, reduction of banking fees, waiving of ATM fees and the ability to cross-sell extra products and services. According to the research, in 2009 the consumers chose their banks based on traditional criteria, such as low account minimums, competitive rates, and convenient locations. (Case, pg. 2)
Value Added Services have been a key differentiating factor for the banks. Banks have introduced services such as Mobile banking, Internet banking, bill paying facility etc in an attempt to lure customers
• To determine the effects of the implementation of CBS on consumers, banks and the economy as a whole.
The transformation of retail banking began between 1980 and 2000 with the use of digital technology to make
How did a trader in Singapore directly cause the collapse of the 230-year-old merchant bank in England? Nick Leeson was the head of Barings Futures Singapore (BFS) which is one of the subsidiary companies of Barings Group. In 1995, His unauthorized trading activities made Barings completely went bankrupt. This is the biggest financial scandal of last century. By interpreting the Barings case and the COSO framework which contains five components of internal control system, we would have an idea of why Barings became insolvent and how to improve in designing, performing and evaluating internal control for the company.
This case is about all the banking activities carried out by SBI bank in the rural areas. Where SBI bank appoints BC's who work on behalf of them in areas where SBI can't initiate the process themselves. The case also consists personal experiences of a marketing executive who used to work for the business correspondent and consumer behaviour of rural people are included in the case study.