Commerce Report

1597 Words Apr 22nd, 2013 7 Pages
A research survey was carried out to investigate the comparisons and highlight the differences between a large shopping complex and a smaller shopping centre. Research was conducted on Westfield Shopping Centre (Parramatta Westfield) and Plumpton Market Place. Data and multitudes of information were collected through primary research and this will be presented in this report under various subheadings. This research was done individually.

Location
Bus Link within Parramatta Westfield
Bus Link within Parramatta Westfield
Train Station link within Parramatta Westfield
Train Station link within Parramatta Westfield
Train Station link within Parramatta Westfield
Train Station link within Parramatta Westfield
Layout of Car Park at
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This development also includes multi-purpose stores such as Target and K-Mart. For the reason that Parramatta Westfield is an enormous development, there is a differentiation between stores at Parramatta Westfield and Plumpton Marketplace. These involve shops and stores such as Glasson, Supré, Abyss Clothing, Chica Booti, Smiggle, Cue, Diva, Foot Locker, Giordano, Just Jeans, Valley Girl, New Zealand Natural, Rebel Sport, Sportsgirl, UAE Exchange, etc. Plumpton Marketplace is more of a convenience shopping centre which meets basic needs of consumers and includes 65 shops and stores. Plumpton Marketplace also has a multi-purpose store such as Big W. Both shopping complexes, Parramatta Westfield and Plumpton Marketplace, have similar shops and stores. These include grocery stores (e.g. Woolworths), clothing and accessory shops (e.g. JayJays, Ice, Millers, Payless Shoes, Prouds and Strandbags), phone services (e.g. Allphone’s, Mo’s Mobiles and Telstra), health services (Medicare), food stalls (Donut King, Gloria Jeans, Michel’s Patisserie, Subway, KFC and McDonalds), Hair and Beauty (The Professionals) OPSM, Dick Smith, EB Games, Florists, Flight Centres, Post Offices, Book stores and Camera/Photo services. Parramatta Westfield comprises of a large array of shops and stores in comparison to Plumpton
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