Commercial Advertising On Children

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

A website, Journal of Mass Communication, states that, “63% have their own television set.” This is talking about 7-year-olds and how 63% of them have television sets. Children at the age of 7 are being affected by these advertisements. Also, the Journal of Mass Communication says that, “A young child who is as young as three year can’t understand the selling motive of the advertiser it is not until 8 years of age…” This shows at a young age that children are becoming a target for the advertising companies. When these kids watch these ads they want to have whatever they see which makes them want to have a high social

One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the

Businesses in America is important to a successful economy. So advertising the young is not unetchical to me and it shouldn't be to you. Sure some marketing styles may "harm" kids but in the end a good economy will help us all. In the following paragraphs I willl give three examples of why AD's directed towards children and why they also help therm.

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Although seeing one’s favorite celebrity on television can be exciting for children, it can lead to a misunderstanding between the child and the representation of the product. For example, in the article “Kids Finally Speak on Celebrity-Based Ads for Food and Beverages,” the authors state that children can misunderstand a product that is unhealthy for them as a product that can make them as fit and healthy as their idol. Although celebrities are useful in the marketing strategies used in business on a daily basis one must look closely at the impact the advertisement will have on the target audience. This impact includes health impacts on the children today and the future generations to come. For the reasons that follow, celebrities should not advertise or endorse products that are unhealthy for children or teenagers because the motivation of the celebrities to endorse such products are in question and children are

Statistics show that today companies spend nearly $17 billion annually marketing to kids. This paper will explore the effect that advertisements have on the growing mind of a child. It paper will support the view of the video “Consuming Kids” in the context that yes in fact advertising to children is a social problem and that adults should understand the seriousness of this matter; and they should also take steps to help the change the environment that their children are part of in-order to build a healthier future for them. The first section of the paper will take glimpses into early, tween and teen ages of a child and examine the social effects of technology and advertisement. The second section of the paper will discuss the

Throughout the decades, marketing to kids has been becoming very intensive. There are several reasons to back up this statement. Marketers infiltrate kids lives, and advertisers use personalized advertisements to a child while using technology.

Parents will always want the very best for their children, but at what point are the values of going with the “newest and latest” instilling in a child’s set of values. Children can be exposed to 40,000 commercials a year (McBride, MSN, RN, 1). Children spend a total of $35.6 billion out of their own money on marketed products, on the other side of that $187 billion is contributed by parents and caregivers influenced by their children (Mercer, 26). But, wouldn’t it be more meaning full to appeal to an audience which trumps children spending in marketing by $151.4 billion. Unfortunately marketers are only looking for the money in the moment not to look for long-term consumers. For a consumer to make a difference in an ever schematic market some difficult changes must be made. Consumers should not buy products that use commercials to target children and young audiences, marketers should be focusing there advertisements on consumers who are financially capable to purchase the product.

Marketing towards children should have some form of restriction. A number of ethical perspectives confirms this fact, which is well elucidated in Stephanie Clifford's "A Fine Line When Ads and Children Mix" which ran in the New York Times. The basic premise for why there needs to be restrictions on advertising aimed towards children is that children do not have the cognitive prowess or development to distinguish between clever marketing and items of consumption that they actually need. This fact holds true not only for food items, but for other items including toys and clothing as well. From a deontological perspective, then, it is inherently wrong or immoral to take advantage of someone, which is what children's advertising is essentially doing. And from a consequentialist perspective, advertising towards children can produce harmful effects. Children lack temperance, and the steady influx of promotional material directed towards them has the proclivity to make them incontinent from a variety of perspectives including that involving the food they eat, to the toys they play with. These unhealthy outcomes would make a consequentialist attempt to regulate advertising towards children.

Advertisers use it to their advantage that, children, before the age of eight, believe that the purpose of commercials is to help them make their purchasing decisions, when in fact commercials are designed to persuade them to buy a specific product, which they are completely unaware of at that age. (Calvert, 2008) As a matter of fact, studies have shown that children lack the analytical abilities and judgment of adults. (Austin & Reed, 1999) Psychologists are being used by corporations as a way of fine tuning their marketing to better communicate with children, for example, they know the differences between a 3-year-old and a 5-year-old. Psychologists know that in order to reach a 3-year-old with a commercial, they need to play the ad more slowly and use round figures rather than angles. (Barbaro & Earp, 2008) Psychologists and others are also informing marketers why it is that children between the ages of 3 to 7 prefer toys that transform themselves into something else, while children between 8- and 12-years-old enjoy collecting things. (Clay, 2000)

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to

Advertisements here, advertisements there, advertisements everywhere! Have you ever wondered what would happen if these advertisements take over the beautiful little minds of your children? Have you ever considered the impacts of advertisements on your children? All you parents must be wondering why your child comes to you every day to ask you to buy him/her a new product that has been launched and is of their interest, right? I am a member of the Children’s Association, and I have written this article to tell you what exactly it is that is causing the children the urge to buy these products.