Commercial Analysis: Extra Gum Origami

For instance, the little girl never had to change the batteries once in the teddy bear she received from her dad, they were perceived to be long lasting. Also, the girl always trusted her dad that he did love her and even if she was upset and didn’t understand why her dad was gone for a long time, she brought the teddy bear everywhere, until finally, he came home. This parallelism was a big literary element in the commercial because it helped the audience clearly see the connection between the story and the

AT&T’s “Close to Home” commercial effectively develops pathos through consumers using children. The company uses sentimental moments to give the audience a warm feeling inside and stir up their emotions. The commercial shows the children and how they are affected by a simple texting and driving accident. The child can be killed or left without their families. AT&T states, “No text is worth it.” Aaker, the professor of Marketing Strategy at the University of California, states “Wells, Leavitt, and McConville (1971) include adjectives from their study such as gentle (also in Aaker and Bruzzone's warmth factor), tender, soothing, serene, and lovely in the factor they term ‘sensuousness.’ Schlinger (1979) found an ‘empathy’ factor associated with commercials involving affectionate couples, warm relationships, mother-child interactions, attractive products, vacation settings, or appealing characters such as Pillsbury's ‘soft and cuddly’ doughboy.” Children make the advertisements relatable and cause the audience to feel empathetic. Children bring out general emotions and help persuade consumers to buy their products.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Pathos is strongly shown within this film. From beginning to end the commercial uses pathos to persuade the audience towards the film. As Sarah and Juan first lock eyes on each other, they smile. When they first interact with each other Juan helps Sarah pick up her books. She repays him with a piece of gum to thank him. They go onto many “firsts”: first date, first prom, first kiss and many more. At the end of all the “firsts” Juan draws those moments onto a single piece of gum wrapper.

Advertisements are making a negative impact on American culture, as they sway people’s emotions and moods, causing them to purchase unnecessary products. In the web article, Seven Reasons Why We’re Irrational Shoppers, Dr. Alain Samson observes that, “51 percent of respondents said that ‘feeling happy’ was a trigger for unplanned purchases” (Samson).This shows that, at times, a person’s feelings can also be a play a crucial role in persuading him or her to buy a specific item or good. For instance, a person may be having a great day, due to some special circumstances, and this excitement may cause them to purchase unnecessary items, such as

The woman in the commercial reminisces of her father when she was younger which appeals to the audience’s sense of empathy. When she was young, her father taught her to ride a bike. The audience at one point likely learned how to do something from their guardian whether that was riding a bike or tying their shoes. Just like in the commercial, learning these qualities

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Facts represented throughout the advertisement give it a logical appeal to the audience. On the Geico side they claim to be “helping people since 1936, (providing) 24/7 licensed agents, 97% customer satisfaction, (and are the) 2nd-largest auto insurer “ which gives them a total of ten cookies: The other side labeled “the other guy” has only one cookie. The facts provided by the company give the reader some information they may have not known about the company, but also some benefits to being with their company such as their high quality customer service to bring them into wanting the product. Although the appeals to logos are

We tested three different brands of bubble gum. The three brands are Bubble Yum, Bazooka, and Bubblicious. There were 3 people that blew bubbles for our experiment. My Mom, Dad, and myself were the three bubble blowers. We each read a couple of articles on the best way to blow big bubbles. We then chewed each piece of gum for three minutes before blowing the bubble. We used a ruler to measure the diameter of the bubble in centimeters. Through my research, I believe that the bubble gum with the highest sugar content will blow the biggest bubble.

The message conveyed throughout the advertisement is simply representing humanity, our hunt for adventure, our curiosity into the unknown, and our various passions in life. For instance, in the commercial, it depicts people chasing a storm and a scuba diver examining a coral reef. This illustrated that humans naturally have a thrill for adventure and experiencing new things. Additionally, this also depicts people’s curiosity and thirst for exploration. Another example would be the short videos of human passion for athletics and recording the Earth’s beauty. This portrays that

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

That scene is impressive because the guy falls down while taking the purse out of her mouth. This commercial prove that by using Close - Up, your teeth will be stronger and healthier; you protect your teeth, they protect yourself. This commercial is not only attract women, it attracts all people who want to have a healthy teeth. By pointing that scene, this commercial is successful by proving what is the benefit of using Close-Up toothpaste.

Crest, a toothpaste company, is known to be one of the world’s biggest dental hygiene businesses. They sell many products, including floss, toothpaste, toothbrushes, teeth whitening, and mouthwash. Their advertisements are in magazines, on television, and heard on the radio. The most common place one hears promotional Crest advertising is at your local dentist and orthodontist office. These Crest products may even be advertised in one’s own bathroom near the faucet. Crest’s main purpose of this advertisement is to lets its audience know the severity of oral hygiene. Crest’s uses efficient advertising to get its main message across by persuading its audience into buying its product by, explaining necessary precautions, targeting the appropriate audience, introducing credible information, playing on emotions, using strategic devices, and using creative weasel words.

Cadbury is the leading player in confectionery, with its Dairy Milk brand, as mentioned before, accounting for over 13% of total confectionery value at the end of the review period overall. This however wouldn’t be possible without the company being highly visible in the mass media channels with its tagline of "kuch meetha ho jaye" (let's have something sweet), consumer promotions and flavorful malt-based hot drinks brand Bournvita. Being the key innovator in packaged food in India, Cadbury strives to maintain its top spot in confectionery in India and effectively expanded its presence in confectionery in 2007, launching Bubbaloo - its first gum product in India. Notably, Cadbury’s product portfolio outside confectionery

It has large broad coverage and stronger impression. So that TV advertisement of herbal turtle gummy is successful for the target group of youngsters, about 60% of youngsters have known this new product and around 30% of them have bought before. They feel it is an originality product for the market. Besides, least 30% of youngsters would get the information from friends, family and branch. It is one of the media to spread the gummy. Youngsters are updated to trend by keeping close pace with advertisement and influenced by their friends or family members in certain extend.