Commercial Analysis: Life Alert

The Elderly The show that I decided to watch and analyze about the elderly was Everybody Loves Raymond. I choose Everybody Loves Raymond because it is very relatable and understanding. The show is based on an Italian family living in Long Island New York dealing with everyday life situations. the main character Raymond must deal with his everyday life while dealing with his elderly parents who live right across the street as well. today we see that there are many stereotypes when it comes to the elderly, stereotypes such as the elderly can’t remember things, they’re nosey, or that they know it all. In the show, we see that Raymond’s parents do fall into some of these stereotypes, but also, they do things that make us think that not all elderly people fall into these known stereotypes. We are so accustomed to leaving the elderly in places such as nursing homes whenever we feel like we have no need to take care of them anymore, or if they can’t seem to do things on their own. Raymond’s parents Marie and Frank are still able to do things on their own they still joke around and make fun of their kids. Even after retirement, and helping Raymond raise his kids, they still have Rob who lives with them. Even though their kids essentially make fun of their age, Marie and Frank somehow make the best out of situations.

Outline and assess the functionalists’ theory of social inequalities The Functionalist theory believes that Social stratification, including age inequality, is necessary for the functioning of a healthy society. Their perspective of social inequality is the belief that "inequality is not only inevitable but also necessary for the smooth functioning of

Ageing females are also portrayed as undesirable in the media due to the language used. This language is aimed at shaping, reinforcing, and reflecting the attitudes and responses made towards growing older among women. Language is understood to carry and convey the meaning which leads to the assumptions that encourage the development of discrimination and stereotypes towards ageing females. The language also has the ability to encode stereotypes and scripts that are discriminatory in nature which makes discrimination a normal part of everyday life. In particular, the media can play a role in the establishment of implicit bias through using language that is stereotypical and prejudicial when representing ageing females in the media (Gendron et al., 2016). This in turn makes older women to be portrayed as undesirable in the media. An example where the language used by media has contributed to the portrayal of ageing females as undesirable can be drawn from a popular sitcom, “The Golden Girls”, aired between 1985 and 1992. This comedy highlighted social issues that are associated with elderly women. In this comedy, the negative construction of ageing women was illustrated by the character of the octogenarian mother, where this character was depicted as being intelligent but yet stubborn with a difficult to please character. Another example of how language is used by media to portray ageing females as undesirable can be drawn from a popular commercial made during the mid-1980s. In this commercial, one of the three old women is heard asking repeatedly about where the beef is, in which older people are seen as stupid and small while being exploited (Vickers, 2007). The language used in these examples appear disparaging towards older women while illustrating the extent at which ageing women are portrayed as undesirable in the media.

Rebecca Gilman’s The Glory of Living is an ambitious piece of writing. The playwright takes on the challenge of exploring how an eighteen-year-old girl has ended up on death row, convicted of multiple murders. The play’s opening scene is exciting and engaging, and Gilman has a strong grasp of the characters she has created, but as the action progresses, it becomes evident that the play is missing something. The Glory of Living’s shortcomings exemplify the need for playwrights to focus on developing a Major Dramatic Question, and a protagonist with a strong want.

The aging population is the fastest growing population in our nation. By the year 2030, it is estimated that approximately 61 million people will be between the ages 65 -85 and 9 million individuals will be ages 85 and older (Ouchida &Lachs, 2015). Perceptions of the elderly have slightly changed for the better in recent years, but biases and discrimination are still very widespread in our society today. “Ageism” is a phrase coined by Robert Butler in 1969 and implies a preconception, prejudice, and discrimination against older adults and can come in many forms.

Horisons is a Christian faith based provider of outpatient healthcare services and healthcare education to the underserved communities in the Central Joaquin Valley in California. It is organized as a 501(c)(3) California nonprofit public benefit corporation and is headquartered in Merced, California. Horisons operates seven healthcare clinics in the cities of Merced, Mariposa, Livingston, Chowchilla, Newman, Patterson, and Los Banos.

The aging of society has not significantly changed our perceptions of the elderly. Ageism is widespread in Western societies (Dionigi, et al, 2011). Older adults are seen as boring, grumpy irritable, weak, debilitated, mournful, and most significantly cognitively. These stereotypes which are negative can be allowed by the aged themselves negative self-stereotyping (Dionigi, et al, 2011) and are as well found among specialized caregivers (e.g., Cowan, Fitzpatrick, Roberts, & While,2004). The image in relation to which older adults are more ineffectual than younger adults is predominantly dominant. Nevertheless, in a variety of domains, older adults are inclined to have analogous performances and at times even do better than younger

The article refers to how commercials that reintegrate the usage of the typical black woman misrepresentation or stereotype becomes offensive when it involves consumer

“Even though you can’t see them of hear them at all, a person’s a person no matter how small” (Horton Hears a Who). This quote helps describe why abortion is wrong. Pro-life means to support the lives of all innocent humans from birth to natural death. It is important, because

004-915-201 Whittaker, D.S. Assignment 1: Ageism Essay Ageism, an idea created by Robert Butler, can be described as degrading behavior or emotions toward older people based on one’s own fears or preconceived ideas (Butler, 1969). This kind of behavior can consist of anything from refusing jobs to someone due to their age and

From my understanding, the ad showed the switching of societal behaviors between Caucasian and African American skin colors. It exemplified how there is still unfair treatment and prejudice ideas of other races throughout the world. After examining the ad, it is easy for me to see that ad is 100% stereotypical and could possibly be offensive to Caucasians because of the switching of roles. The video depicted African Americans judging and being weary of Caucasians and this is a very stereotypical thing for Caucasians to do to African Americans. Sadly enough, it is very typical for all of the actions in the ad to be done to African Americans in real life. Also, these prejudice views and actions are not just in secluded sections of the world,

Interview a Senior Citizen PSYCH/600 September 22, 2014 Interview a Senior Citizen The most rapidly growing age group in the United States is the elderly, or those individuals age sixty-five and older (Wood, Wood, & Boyd, 2011). Late adulthood stretches from age 65 to the end of the lifespan (Laura E Berk, 2010, p.

Business Analysis Part I Paper Rhonda Ellis-Thomas MGT/521 University of Phoenix Dr. Shane Howell March 21, 2012 Business Analysis Part I Paper Assuming the role of the mutual fund manager and after conducting a SWOT analysis, the decision has been made to select the Fortune 500 Company UnitedHealth Group to invest in. UnitedHealth

Labeling Theory and Media Stereotypes of the Elderly Introduction Stereotypes have an overwhelming effect especially on the people they are directed towards. Studying stereotypes helps in understanding the factors leading to discrimination of certain people and not others. This is because stereotypes are depictive of opinions that are often passed from one generation to another within a particular culture. Mass media such as television and newspapers form a common source of opinions in the contemporary society (Kotter & Hess, 2012). The media presents messages in steady, repetitive, and compelling manner, making them believable to almost everybody. Stereotyping opinion and depictions from the media can thus have detrimental effects on the

There have been many advertising techniques over the past 50 years or so, but one of these changes is the adaption of ads to the shifting mind sets of people over time. An example of this previous statement is Folgers® Coffee. In the 1960s Folgers® launched an entire series of commercials which were demeaning towards women. The husbands in the commercials always had something witty and humiliating to say about the wives’ coffee, in one of the commercials the husband even goes on to say that the secretaries at his office made better coffee; the wives, sad and defeated, talked to a friend about the problem, prompting the friend to suggest she use Folgers®. The commercial always ended with the husbands’ approval and the wives feeling satisfied for attending to their husbands’ needs and wants.