Commercial Analysis: Life Alert

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While replaying the Life Alert commercial I had a 76 year old African American male walk by my computer and ask what I was watching. He happens to be a retired police officer who provides security for the building where I work and is also a theology professor at a local community college whom I’ve known for over six years. I explained to him the idea behind the assignment and I received an expected reaction. Being a working senior citizen who works two jobs and is still very active he found not only the Life Alert portrayal comical but he also referenced other commercials targeting older adults as well. He joked and laughed about the way older adults including him are stereotyped and said in his case and many others those portrayals are far
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