Sometimes the simplest acts can show the most love. In the Extra Gum Commercial: The Story of Juan and Sara, the high school sweethearts share a piece of gum with one another during some of the most important events in their lives. The Extra Gum commercial uses the song “Can’t Help Falling in Love” to add pathos due to the loving lyrics of the song that also tell the story. The varying scenes used enable the audience to relate to the story and add a deeper purpose to the meaning of the commercial. Gum is a the main component of the advertisement and throughout it is used as a symbol of love while the wrappers represent foreshadowing.
"Give Extra, get extra. A piece of long lasting Extra is a simple pleasure that helps make real connections special(Wrigley)." The main objective of a company that produces a commercial is to get its product to sell. There are many methods that are used to attract the audience to purchase its product. The Wrigley JR. Company took advantage of the human senses of love and the contagious feeling to persuade its viewers into buying its product. The company of Extra Gum took its own product to another level with its commercial. The Extra Gum commercial was persuasive because of all the rhetorical devices used to target the viewer's emotions
It’s the little things that matter. At least that’s what Wrigley gum company wants us to believe. A commercial first launched on Valentine’s day, the sappy, yet charming, Extra Gum commercial “The Story of Sarah and Juan” is a commercial like no other. The commercial begins as a flashback to a high school relationship. From the first day the couple meets, the commercial met the needs of the audience rhetorically by using the three major components of rhetoric--ethos, pathos, and logos. “The Story of Sarah and Juan” effectively gets an emotional reaction out of its audience by using these rhetorical elements to link Extra Gum to a memorable connection. Not just any connection, true love that can withstand anything. A company that magically
The video I have chosen was a 2016 Cheerios commercial displaying father’s dancing with their children. I personally feel the world is overfilled with marketing and advertisement schemes however, something about this commercial I enjoy seeing. It portrays pathos through its cheerful song and dance among happy, healthy children and their fathers. The audience, receives feelings of happiness, love, care and fun upon viewing it. The commercial is placed within the bright homes of several different families. Where they, with energy and happiness, present their own father and child dance routines. A healthy long living life, spent with family is a message everyone desires. It creates a connection with its targeted market; families and older adults. This connection is created through showing everyday families having breakfast and making the most out of the time they spend together. This also can also
“Sometimes the little thing last longer. Give Extra, Get Extra.” Appealing the emotions is one of the important parts of creating advertisement. Extra gum advertisements have been using the emotions to advertise their products in the markets where many other gum companies are trying to sell their products. Gum may not be the exciting thing but Extra gum is making its dramatic identity of long lasting gum. The commercial uses and shows the most valuable relationship of father and daughter to persuade the audience to buy their gum through emotional deep love, nice and simple places, the music and memory of it.
At the time, I was about to graduate high school and go out into the big, scary world. The extra gum commercial is effective because of how relatable it is, the emotions it invokes, and the way the editing plays a role in how it is perceived. The extra gum commercial of 2013 was effective because of how relatable and human the relationship between the father and the daughter was. I can easily relate to this commercial because I see myself in the relationship between the father and the daughter.
The advertisement, Extra Gum: The Story of Sarah and Juan, depicts the adventure of a young couple’s love story. It all begins when they notice each other in a crowd of people outside of their high school, but get to meet when Sarah drops her books and Juan approaches to help her. This scene is very significant because it is the very first time that Sarah and Juan share a piece of gum, which becomes the symbol of their relationship later on in the video. They share many dates together like going to the park to have a picnic together, having night talks in the car before saying goodbye, kissing in the snow, and attending what seems to be their senior prom together. All the moments they spend together is always accompanied by an Extra gum packet, which Juan uses the gum wrappers as a platform to make a drawing of their special dates to create a timeline of their
Pathos was the attention getter, but once reeled in, the author used logos to make that connection of why the viewers should now purchase their gum. This was utilized through the two quotes spoken at the end of the commercial including: “Sometimes the little things last the longest”, and “Give Extra, get extra”. They both were effective logical statements that supported one another. The author formed a logical statement that helped clarify the true point to the commercial. The “little things” in the quote represents Extra Gum, which was made to be assumed after watching the commercial. Also, if you give Extra Gum you will get extra benefits and satisfaction such as the father did. In the end, the Extra Gum is trying to sell their product so it was very vital for them to make the ultimate message clear to buy their gum. They relied heavily on the audiences’ intuition in choosing their gum after being emotionally
I watched the Super Bowl and found an interesting and funny ad made by TurboTax. TurboTax is a company that does tax filling easy to do online. It started with the actor Sir Anthony Hopkins, who pretty much didn’t sell anything, but mentions a free service. He was just wearing TurboTax logo slippers and drinking out of a TurboTax mug, he even named his dog TurboTax.com. He targeted all the people who would be doing their taxes soon since it’s tax season. The commercial address how easy it is to use TurboTax. How easy and quick taxes can be done through the phone, plus it is free. CBS has pushed the cost of advertising the Super bowl to $4.5 million to $5 million for 30 seconds, A 60 second spot would double the cost for TurboTax. A 60 second
The current television advertising for New Belgium is an extension of the personality of the company (Ferrell & Hartline, 2014). The original commercial was a manifestation of the life of an urban professional who wanted to spend more time enjoying the mountain life in Colorado. The story is of a guy named Tinkerer who rehabs a bike in order to go on a riding adventure across the Colorado Mountains (Beirne, 2005). This is similar to the story of how New Belgium Brewery was founded when Jeff Lebesch, the co-founder went on a bike trip through Belgium and was inspired to brew a beer based on yeast found on his journey. The Tinkerer commercial about following your folly was a direct reflection of the culture and the spirit of New Belgium the company.
Jacqueline Reid, a well-known TV host featured in an informational commercial to promote the latest brand of at-home HIV testing, OraQuick. By using her as the face of the product it naturally appealed to a younger audience as well as women of color. Though the commercial only lasted fifteen seconds, the message was very clear. Getting tested publicly may be a deterrent that keeps some from ever getting tested due to fear or embarrassment. However, OraQuick offers the confidentiality of being able to test yourself and find out your status right at home. This creates a major opportunity to increase routine HIV testing among our community. It was also highlighted during the commercial that it only takes twenty minutes to receive your results
The Story of Sarah and Juan, you have most likely heard about this commercial, whether you trust the affection story or not you pondered if a piece of gum could mean that much. In this commercial the Extra Gum company is showing people that one piece of Extra Gum can start relationships that last forever. The company uses a guy and a girl who appear to meet in high-school, the guy, Juan, helps the girl, Sarah, when she drops her books. Once all of her books are picked up she offers him a piece of gum, which he takes, this starts their relationship.
The first commercial I chose is from Sweden, and aimed at a Swedish audience, however aside from statistics, the information given to us could be presented anywhere in the world. The commercial begins showing an obviously European hillside with grazing sheep and then cuts to a quaint pub at twilight, soft light from the big windows glowing orange against the blue tint of the nighttime scene, a slow piano melody is heard in the background. The narrator’s voice starts speaking, in a thick cockney accent saying” For six generations, the house of Taman has created an exceptionally smooth experience” the scene cuts to the inside of this cozy pub. All the patrons are dressed in sweaters with scarfs and there is a civil, almost idyllic look to everyone. There is a fire in the fireplace, everyone is smiling and everyone is holding a drink and saying hi to