Decline Of Printing Industry Essay

Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.

Johann Gutenberg is the man who invented the printing press, and with that invention changed the literary life as we know it. The printing press has been known as, “one of the most important inventions in the history of humankind.” What once took months or years to complete for just one book became a fast and cheaper way to make hundreds of literary books just by the invention of the printing press. The rapid spread of idea, due to the printing press, was the catalyst of social and cultural revolutions. The printing press is thought of as the most influential invention of the 15th century. It was the facilitative mechanism of Religion, Science, Language, and Social Classes for the world of the 15th century.

Printers to print on paper anything that the business might need, from envelopes to formal letters to posters etc.

ONG in chapter five “ Print, Space and Closure”talks about printing press and its effects .Through the chapter I found some interesting points connected to literacy. First,the idea of persons in a primary oral culture can entertain some sense of proprietary rights to a poem but with writing resentment at plagiarism begins to develop . We struggle in a copy right world and with removing words from the sound world , print encouraged us to think about mental held possessions as we express ourselves in narrative discourse."Writing is not necessarily the mirror-image and destroyer of orality, but reacts or interacts with oral communication in a variety of ways. Sometimes the line between written and oral even in a single activity cannot actually be drawn very clearly, as in the characteristic Athenian contract which involved witnesses and an often rather slight written document, or the relation between the performance of a play and the written and published text.” (Rosalind Thomas, Literacy and Orality in Ancient Greece. Cambridge Univ. Press, 1992). As a future literacy specialist , I gained new understanding about the line between oral and written and the way writing interacts with oral.

The publishing industry is not just for books. It involves production and marketing of information. Other than books, the publishing industry can be found in newspapers, magazines, cards of various types, music, and directorial software. Publishers of the content hold the copyright to the work which they or another artist produces. The different kinds of media can be found in hard copies, digitally online, through audio, or with a compact disk. The publishing industry in general requires a large workforce in order to create and manufacture the product successfully. Writers, researchers, and journalists create the content, and send it off to publishers for evaluation. Artists employed by publishers work on designs for covers on books, cards, and albums. Graphic designers are employed to position images with text in newspapers and magazines. The employees in charge of production make physical copies of the work. Computer developers create the electronic content that can be bought and downloaded. Lastly, the marketing team advertises and sells the product. The biggest amount of employment stems from the Newspaper industry. This is due to the large teams of journalists that have to come together in order to create and distribute content. Clustering has become a huge factor in the Newspaper industry in order to make the production more efficient. The industry is also dominated by a few large newspaper companies. The book publishing industry

printing business the company is able to leverage purchasing power to assist in lowering overall

A single HP Color LaserJet Enterprise CP4025dn will be installed to support high quality color printing. This will enable in-house mock-ups and test runs duplicating your final products for customer review. It has a 600 sheet capacity, 35 page per minute printing, and various papers including high-gloss for magazine quality photos. It includes Ethernet connectivity for printing from all office workstations and management. It also supports various authentication and authorization methods to allow for job tracking to ensure proper employee usage and account billing.

Before the invention of the printing press, the concept of children was nonexistent. Once speech was mastered at 7-years-old, the individual was considered an adult since speaking and listening were the main methods for obtaining knowledge in this era (Elwell, 2015). The creation of the printing press in 1450 led to the distinction between adult and child, because childhood began to rise due to the necessity to become literate in order to be considered an adult (Elwell, 2015). Childhood did not just suddenly exist though, it took some two hundred years to fully develop (Postman, 1982). Schools were eventually created to teach children how to read in a “sequential and developmental way, thus producing distance between children and adults who

Sales are the most important aspect for the growth of any business. Most businesses have the goal of maximizing their profitability which can be achieved by the increase in the level of sales that a company makes. HD printing services Company is a company built on the desire for making state- of-the- art plans and projects. The company also involves itself in involving tangible pieces which they do for their brands and various clients. The company uses the customer-centric approach in delivering products and services. The company utilizes technology in their industry and has up to date equipment that enables the company to provide timely and high-quality products. The company 's products are affordable to almost all individuals from different income levels. However, the company has been faced by a decline in the level of sales therefore, decreasing the profitability of the company. Decline in sales is also decreasing the wealth of the shareholders of the company who include the owners of the company, the employees and also the society as a whole.

Studies have shown that people spend more time reading and are more engaged with print publications than with their digital counterparts. Brand and product awareness are also higher with print, as are trust and customer loyalty – which means the customer experience is

No longer is a piece of paper more important than what an individual has to say. Social media, the internet, news broadcasting, and YouTube, just to name a few, have made the printing business a dying breed. To provide an example, my best friend from high school owned a print shop in Kalihi (or I should say family owned). They had many clients. Just to name a few, clients such as Hawaiian Electric and the Department of Education would rely on them to produce and mail letters in aide of busy times. Sadly, his father retired the business a year ago, unable to keep up with current time and

In 2010 the ad revenue made by online news outlets surpassed that of print news, and this change is still gaining momentum, with some experts predicting that print media will cease to exist by 2050.

Research Question(s): What steps should management take in reducing printing costs? Should they outsource some advertising and complete some in-house? What other incentives of the newspaper can increase advertisement and profit?

1. What are the changes that the newspaper industry is going through? Where do you think the “technology” of news on paper is in its lifecycle? Where is it likely headed?

Over the last ten years there has been a significant reduction in the total number of newspaper copies circulated in the United States. The total number of newspaper copies circulated, both daily and Sunday in 2000 was 115,194,000. By 2008 this number had dipped significantly to 97,712,000. By the end of 2010 the total number of copies circulated was 43.4 million. Simultaneously, advertising revenues have also steadily declined over the years. Advertising revenues have dipped from $48,670 billion in 2000 to $24,821 billion in 2009. 2010 was relatively calm compared to the hair-raising dips in revenue of 2008 and 2009. Advertising revenues for 2010 dropped roughly 6.3 percent, to $22.8 billion. That was relatively low compared to the 26 percent drop in 2009. With the losses of the three previous years newspaper advertising is down roughly 48 percent, nearly half of what is was five years ago. Expenses continue to climb, especially for news print, where the price is running 20 to 30 percent higher than it was a year ago. Earlier rounds of staff cuts and savings from outsourcing have cycled