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Commercial Recuperation Essay

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Commercial Recuperation

Essentially what Hebdige is saying with his statement is that eventually a subcultures generic trademarks will cross over into the mainstream. This will in tern render the original intentions of subversion diluted pastiches of there former representations.

The validity of this statement is interesting in two ways. Firstly are subcultures subversive qualities diluted through popularisation? And secondly and perhaps more importantly in terms of more contemporary subcultural representations; how valid is the statement that what might be considered subcultures are actually subversive in terms of attempted displacement of a dominant ideology.

It is these two areas with …show more content…

But more than this was the relevant timing of the punk movement and subsequently, why it is so important as an example within this discussion. The high unemployment rates and the economic uncertainly present throughout Britain where largely to blame. As was the realisation that the promised age of prosperity and utopia promised by the passing generation was never going to come to the present one. As Polhemus puts it “had Mclaren and Westwood not been around to toss a few sticks of dynamite in the right direction an eruption would have occurred anyway” (1993:90). Punk saw itself as being in direct conflict with the established order it felt had betrayed a generation as John Fisk highlights the main function of conflict sub cultural groups in his article ‘The Popular Economy’

“The power domain in within which popular culture works is largely, but not exclusively, that of semiotic power. One major articulation of this power is the struggle between homogenisation and difference, or between consensus and conflict” (Quoted in Storey, 1994:511)

The movement was just that; a movement. It not only had it’s own music and political overtones in nihilism and anarchy it also had it’s own

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