Commercial Stirs Controversy Essay

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Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola…show more content…
The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective? Ultimately, the ad received backlash because, “many [people] think that “America the Beautiful” is the country' national anthem and English is this country's national language,” noted in Indian Country Today (“Coca-Cola's 'America the Beautiful' Super Bowl Ad Causes Stir” par 2). As a result, these individuals believe “America the Beautiful” should only be sung it the English language. Building on the ideas presented in Indian Country Today, Damien Croghan, editor of the Daily Nebraskan, asserts “Xenophobic Americans feel that the presence of non-English languages representing our country somehow threatens their perceived idea of what it means to be American” (par 11). The people who took to social networking sites to discuss their concerns tend to believe the use of any language other than English is un-American. These outraged
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