Commercials Essay

N.O. X-PLODE, they use men that are extremely built and outrageously strong. From those commercials you would not think that women drink those protein shakes but in reality they do, it is just a miniscule market compared to the market for men. Advertisers look out for one thing. Ways to get more customers. The use of protein shakes or anything fitness related is stereotypical to the division of gender roles. Although, it is almost necessary to use people that are in great shape to advertise fitness products.

Although. I have noticed a pattern occurring while watching Dance moms, and it is within the commercials. I have noticed that the commercials being played are almost the same type of setting as the show. For example a commercial came on about the Little Women of LA, which again the starring roles in this show are all female. Another commercial was of a mom cleaning her home and adding a touch of Fra breeze to the finished product, which goes along with the role of the women playing a house wife like in dance moms, while sewing their girls’ costumes and doing their hair and make-up. Most commercials for this show are directed toward women

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

In the short article by Steve Craig, Men’s Men and Women’s Womens, the author gives an important special to how television commercials portray gender to different audiences. He describes how an advertisers creates their attractive advertisement to appeal either male or females consumers.An advertisement that targets a specific gender to give interest to the gender to consume their product. Secondly, specific advertisement are played at select times to be seen by a specific set of people. But most importantly television programming is gendered by creating advertisements with considering their target audience needs and to give pleasure to their fantasies. I agree with this type of method to attract society to make money.

A quite common misconception of advertising is that only women are sexually objectified to sell a product, when in most cases men are just as sexually glorified. Men are shown in an array of different types of ads such as ones for cologne, razors, alcohol, etcetera. Depending on the product being sold there is a very distinguishable type of man being shown. Classy men in suits, manly guys with large muscles and excessive facial hair, or men surrounded by varying amounts of beautiful women. These three general types of males are depicted this way because that is generally how most men strive to be.

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

After watching one hundred commercials, I found that African American females are represented in 23% of the advertisements, which is a low frequency. According to the United States Census Bureau, African American females account for 8% of the U.S. population (Annual Estimates of the Resident Population by Sex, Race Alone or in Combination, and Hispanic Origin for the United States, States, and Counties, 2016). They are over-represented in advertisements by 15%. In 57% of the commercials black women appeared as minor characters and exercised authority and control in 30% of the advertisements. They were most often portrayed as party attendees and daughters with their fathers. The advertisements also showed African American women in roles such as a factory worker, bride, judge, and police officer. These women are seen walking in the street and eating dinner with their families. They were most often portrayed in a social setting such as a family gathering or a party. In three of the twenty three commercials, black women were seen in a business setting, most often in an assistant

Upon a quick glance, the advertisement published in 2015 by Borgata Hotel Casino and Spa appears to be abundant in color, joyful and fairytale-like; at least when I first saw it a year ago. However, after reading about the different variations of objectification in advertisements I no longer see the ad as an innocent take on fairytales. Advertisements are meant to be geared to a public, or a specific public, in order to sell a product. Still, some ads showcase women as the product or at least a way to get people to purchase the product. Although any gender, culture, religion, or group can be victims of objectification in advertisements, women are mainly targeted.

Thesis statement: When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each.

This article is important because it looks at how gender differences within the home and the workplace are perpetuated by popular culture in television commercials. Eight hypotheses were created before conducting the study in regards to gender inequality in commercials. The data for the study conducted was obtained by analyzing television commercials from a three-year time period broadcasted on popular programs (Pp. 332-33). The independent variables of the study were sex, race, family relationship, work status, occupational category, job authority, and target audience (Pp. 335). The outcome variables were interaction style and sex objectification (Pp. 334).

In the Early days T.V. sitcoms portrayed women as housewives and men as the breadwinners (workforce). For example, Leave it to Beaver was a T.V. show were June Cleaver( the mother) stayed at home all times and never disciplined the children. Were as Ward Cleaver (the father) was the dominant one who worked and disciplined the children. Now, the sitcoms are completely different as far as the gender roles that each parent plays. For example, who’s the Boss were Angela was a successful businesswoman and provided for the family and Tony was the housekeeper. Commercials are another way that gender roles are displayed in society. When you see a car commercial for a mechanic most of the time the mechanic is a man. But when you see a commercial about cleaning products for the house normally a woman is the face you see. In other words, the media can help break the barriers on how gender roles are portrayed in society. The more that women represent strength on T.V. will also encourage them to build their self-confidence. However, not intending that traditional ways are bad, but the era has changed by who the individual is and not by their gender.

In the marketer’s eyes, in order to attract people’s attention on what they want is to first segregate the commercial in to which type of person the product is going to be sold to, then break it down in an obvious way – showing major differences in the general public’s interests, sorting ‘the consumer’ down to a more focused group of people; as if one were looking past a continuous stream of red squares, then notice’s a blue square, he or she will notice the blue square standing out from the red squares; the blue square being the advertisement that fits to that person’s personality. For example if there was a commercial for a truck produced by a typical American organization, the advertisement shows masculinity and manliness in extensive ways, with mud, heavy weights, and other things. With a Victoria’s Secret advertisement, the milieu is very sensual and scandalous, showing light colors such as pink or white, all while having a soft, fluffy tone to it. There is no escape in gender roles and profiling when it comes to marketing; people who want to sell their product will use the most effective means necessary, no matter if it is morally sound or not . If companies were to have general broadened commercials, then summarize a product and ends up not narrowing down to specific consumer needs, then in most cases it would not interest the customer and could quite possibly render the purpose utterly useless.

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.

There are several different forms of stereotyping that media commonly attends to. First, one of the most popular forms of stereotyping involves being male or female. During a Sunday during the fall and winter, most sports fanatics like to watch the National Football League and root for their favorite team. During this time, most commercials are geared towards men with products such as men’s razor blades, body wash, or vehicle advertisements. For example, in the Chevrolet truck ad, “My Truck”, several men are interviewed about how their Chevrolet truck is useful to them. The majority of these men are portrayed as being rough and tumble outdoorsmen who need a reliable truck to get them through the work week. None of the people interviewed were women. A man who earned a living as a cowboy, Ronnie Lee Osterholt, said, “Hot, cold, blizzards- the only thing that has ever outlasted this truck is the license