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Commonwealth Bank Of Australia Swot Analysis 2014

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The Commonwealth Bank of Australia (CBA) has announced a new credit card to launch early in 2018. The low rate credit card will have a rate of 9.90%, have a limit of $5,000 and have no cash advances, however, users will incur a $5 monthly account fee. RFi Group data shows that of consumers intending to take out a credit card in the next year, that 15% are going to take out a low rate card. With CBA’s low rate card set to compete against Westpac’s ‘Lite’ card, it will be interesting to see which is the most preferred choice of consumers.
CBA is also planning to implement more consumers friendly features with CBA Executive General Manager Clive can Horen saying “We know there’s strong demand for a simple credit card option and we also recognize

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