Communicating To Investors

New market opportunities could be a way to push Under Armour forward. Expanding the product service lines by under armour could help them raise sales and increase their portfolio. Expanding into other markets could be a possibility for under armour. Forming strategic alliances and joint ventures is an opportunity for under armour to maximize profit and gain new business. Reduce prices of the products. Increase number of retail outlets.

The channels of communication are constantly evolving due to technological advancements, from snail mail, to email, and now the ability to have virtual meetings with streaming videos that allow all participants to view what’s happening irrespective of location. Organizations now have to adapt their communication, especially in the realm of small groups, Starbucks Coffee Company is no exception. Starbucks operates with many different types of small groups, on a higher corporate level there are the CEOs and executives who communicate together, then you have district managers, further down the ladder you have store managers, and lastly you have the shift supervisors and baristas. Our focus is on the latter. An interview with Veta Upon, the store manager of Starbucks in Puyallup, WA, revealed how in her seventeen years with the company small group communication has changed from sending out weekly mailers to the utilization of digital channels by way of emails and phone calls. With so much to communicate this store needed a way to get information from the top (district managers/store managers) to the bottom (shift supervisors/baristas); so they developed a communication tree. Our group will be evaluating and auditing this type of communication, and coming up with ways to better achieve optimal communication results.

Nordstrom is one of the top retailers in the United States. With a solid brand image and a sound financial situation, Nordstrom is relentless in their expansion in the US, and are beginning to expand into international markets. Nordstrom takes pleasure in providing state of the art client support and having experienced sales people. In order to hold their position as the most successful high-end retailer in the United States, Nordstrom must continue to figure out ways to improve their brand image and customer satisfaction. Nordstrom’s current business working strategy is successful but I believe there are a few ideal solutions that the organization could apply to further enhance the organization. Due to the aggressive

The stakeholders are the shareholders, managers, and employees. The current situation has caused a dilemma that affects all stakeholders equally. When the business is at risk, everyone involved should be concerned about the future of the organization. However, the responsibility falls to the senior leaders of the organization to solve the current issues. However, holding 80% of the company’s stocks is concerned not only about the organizations current issues but also with the value of his investment, as he gets closer to retirement. This creates an ethical dilemma due to his personal finances and retirement being directly affected by the company’s performance. In addition, the CEO believes that the status of the organization is not as bad as some of the senior leadership team would say. The shareholders interest is purely profit. The impact of how Huffman Trucking runs the business and implements change has a direct reflection on the company’s image.

They need to continue their efforts to build relationships with their customers and with their employees. Their employees truly are they key to their success because they interact with the consumers daily and help set the vibe for the store.

The stakeholders and investors because the stocks may drop and otherwise profit have to be invested to fix the company created problem. Civic institutions, media and academic commentators, Government and regulators and social pressure groups are all effect because they are all drawn to resolve the issue.

a. Under Armour’s approach towards innovation is very unique, they think and plan out their projects thoroughly in order to create a one of a kind product that could be appealing to their consumers. The company has been extremely progressive throughout the years in order to stay ahead of the other competitive companies in their targeted industry. By constantly updating and coming up with different product lines, such as compression shirts and cleats, Under Armour is able to compete with other top athletic wear company’s in their market. If

Under Armour’s business strategy towards market segmentation is broken down into three different basis; Age, Gender, Uses. The first major market segmentation is by age, different age groups demand different products and Under Armour has produced certain merchandise to appeal to each generation. The second is Gender, both male and female respectively make up roughly 50% of the market equally.To appeal to females UA produces apparel in brighter colo, as a fashion forward athletic wear. While for males they they cater toward masculine vibe of tight fitting and resistant to wear and tear. Lastly, UA segments by the range of uses for their products.

The major groups that were directly affected are investors, employees, and suppliers. Here we should make the distinction between different

Consistency tends to be the best assets that Under Armour has to their advantage. According to Plank, he states that the success of a business, "starts with a good product," and he continued to say that after you have a good product, "use front-end hustle with back-end muscle." Due to this consistent product that Under Armour produces, it has obtained a heavy customer loyalty. Sales and revenue speak for themselves. In 1996, Under Armour had revenues of fifty thousand dollars compared to 200 million in 2004.

Since the evolution of the company, Under Armour rapidly expands their business while some internal problems still exist. For example, unprotected intellectual property right issue and supplier relationship management. Also, the current business strategy was focusing on marketing, international expansion, product differentiation, and other expenses while they have weak financial management. These will certainly pose future problems to the company.

Corporate Communication ensures a communication strategy with an organization’s stakeholders, suppliers, customers and employees. It is a strategy framework that helps an organization build a better understanding and repute with people whose attitudes and actions hold influence the success of their business. This strategy identifies each of the aforementioned groups and describes the required approaches. In regards to the customers, one needs to project an image that the company will cater to the needs of the customers with quality products and subpar service. Excellent managerial services and good

From the onset, it is important to note that James and his vice president for production, John Healy, could have possibly prevented the scenario from escalating into a fully blown crisis by addressing the issue early enough. In my opinion, the company's top leadership should have acted during the second stage of the scenario, i.e. after concern deepened. The company's topmost executives instead chose to adopt the 'wait and see' stance.

As the word of mouth for the growing product line of Under Armour started to stretch past the locker room, the message was soon received by friends of friends and then their friends and so on. Under Armour's brand visibility started to spread as more and more collegiate athletic trainers and athletes started actively seeking out the product. Soon demand flourished (Mullman, 2009). This word of mouth buzz was perfectly aligned with the marketing strategy put in place by Plank and his staff.

The employees are a big part of the company and they should stay together in order to solve the crisis. For example in the second problem that Coke confronted was because of their employees.