Communicating the Change

Following the emergence of e-readers, new entrants offered variations similar to the Kindle Fire (Exhibit 1). Apple’s iPad was a major success and dominated the tablet market for its multipurpose and feature rich device. Both Amazon and Apple had

On April 1, 1976, one of the greatest American companies was created: Apple Incorporated. From that point on, tablets were never the same. Apple has paved the way for tablet devices in the field of technology. Apple is mostly known for their Macintosh computers, which were first unveiled on January 4, 1984, but on April 3, 2010 Apple outdid themselves once again with the the invention of the iPad. The iPad is an all-in-one tablet-like device. With the iPad learning is able to “go way beyond the classroom” (www.apple.com). With the invention of the iPad, it has changed the way people learn, especially in the field of education.

Education is vital to introduce a new way of thinking, and overcoming resistance. Effectively communicating the intention of the project and the plan of action staff will feel less wary of change. Clearly communicating the logic behind the observation, interviews and analysis, the staff will embrace the inclusion. Involvement, will encourage the staff by actively participating in implanting changes. Encouraging email feedback from staff is an excellent way to monitor concerns and understanding of the protocols being implemented. This practice will add value to the staff and their opinion. The emails will allow the consultant to understand the questions and concerns the staff has, and address them either in a company-wide

Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.

Once the plans are put in motion interventions are designed to gain the necessary compliance. The manager needs to provide information by doing so he can change an individual’s perception, attitudes and values this is a plus for the manager. Training the employees to the new way will give them information and skill practice it show them how to perform in a system not how to change it. When possible the manager should use groups to discuss issues that are perceived as important and make relevant, binding decisions based on these discussions. Individual and group implementation can be combined so whatever methods are used participants should feel their input is valued and should be rewarded for their efforts. In some cases people are not always persuaded before beneficial change is implemented, sometimes behavior changes first and attitudes are modified later to fit the behavior (Sullivan & Decker, 2009, p. 71).

Technology is a contemporary artefact, which is constantly evolving in our modern day world. There has been an increase of companies appointed to sell innovative technology to hungry consumers. Apple, a multi- billion-dollar industry has contributed largely to the reconstructed views society has placed on technology. Doing so by crafting a range of products, such as mobile phones, desktop computers, laptops, tablets and portable music devices that are each ingenious, practical, and sleek in design. The ability for these products to undertake a range of functions has thus attracted a large scope of audiences and consequently changed the way in which we live.

Since the founding of Apple Inc, Steve Jobs, and his partners, have always given Apple’s products the most unique ideas in the World. In the article “The perils of best practice: Should you emulate Apple?” the author mentions that Apple is always the company that brings never before seen

Apple’s introduction of the iPad in 2010 was met with excitement. Sales for iPad tablets rocketed to over 250 million units sold by 2015. Apple is known as an innovator of new ideas and products; from being the earliest producer of widely used personal computers, mp3 players, cell phones, and smartwatches. Apple, with the iPad, was the first company to successfully mass produce and sell consumer friendly tablets. Every generation of the Apple tablet has brought new technology and innovation. The original iPad when introduced could take photos, play movies and music and wirelessly connect to the internet. Using the high visibility of its brand name the company plans to sell its 9th generation tablet, Ipad Pro, next month to a hungry consumer audience.

Implementing change in a department of organization can be difficult. Management must have a plan before implementing the change. The manager’s role and responsibility in implementing change within a department is very important. The manager’s role is to assess the change that needs to take place, come up with a plan to implement a change, implement the change, and evaluate the change in a timely order. To have a successful implementation of a new process, the manager must be involved in each step. The manager must keep the staff involved and let the staff know why the change is taking place and how it will affect the work process. The manager faces many challenges such as meeting the organizations goals and working with staff members who

Apple continues to focus their demographic trend on all consumers nationally and internationally. Apple’s business model has not altered since the company’s arrival in the late 1970s. Apple is a pioneer in consumer electronics innovation and has dominated the production of proprietary hardware and software, which has provided the company a competitive benefit in gaining a share of any market into which they have attempted (Gupta, A., 2013). Apple’s new iPad Air will continue to deliver a product that is useful and appealing to all private and commercial consumers. The large global customer base Apple has generated will continue to grow, while maintaining the loyal customers and reaching all demographics.

Apple Inc. is an American Multinational corporation that designs, develops and sells consumer electronics, Software and personal computers. Apple Inc.’s best known hardware products are the iPhone smartphone, ipod media player, the mac line of computers and the ipad tablet computer. Apple Inc. is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia . Apple Inc.’s success in recent years can be attributed to its emphasis on Innovation. Apples Inc.’s iPhone, iPod touch and iPad were some of the most innovative consumer electronic products the market had seen in years. The purpose of this report is to analyse the innovative environment and technology development process that set the scene for apple to dominate the consumer electronics market.

An effective timeline will allow for all new equipment, supplies or training to take place before fully implemented.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

This report also highlights the importance of brand loyalty and the trademark of the company playing a big role in differentiating these tablets. In conclusion the main point of distinguishing these two tablets the Ipad Air and Galaxy Tab S 10.5 is done through the tablets having its own unique characteristics which is a differentiating scheme used to achieve this by them having their own special features. The Galaxy Tab S is for people who mainly use the tab for media usage while the Ipad Air is used for more productive work.