Communication : A Important Factor

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

This exercise demonstrates the importance of social media and how it can have an impact of customer relationships. There were well aware of the commitment to customer satisfaction. In fact, they came in last in this category when compared to other airlines. That quickly turned around after an incident in February of 2007. The company then started to use social media platforms such as Twitter, YouTube, and Facebook to better communicate with their customers. As a result, they have rebuilt and improved their relationship with their customers. They seem to be more concerned about brand building than sales.

To develop positive relationships effective communication is key. It should be demonstrated and modelled by yourself. When dealing or talking to or with other people you must take into consideration how you approach others and how you respond to the.

Effective communication is important within any relationship, whether personal or professional. It will also depend upon whom you are communicating with, a child, a young person or an adult.

The use of effective communication is essential to being able to develop positive relationships with children, young people and adults. Communication comes in many forms verbal and non-verbal it is important when working with children and other adults we use the appropriate methods of communication relevant to the individuals needs taking into account their age, ability, ethnicity and religion. For example: when working with very young children it can be the first time they have been away from their families, it is important to form a positive relationship from the start where they can trust and feel safe and they may require more physical interaction such as a reassuring cuddle. Meeting other adults and children can be very daunting. Positive

Hi Heidy, first of all I enjoy reading your post. I am sorry to hear that happened to you. But, things happen for a reason and it is for the best. Probably he did not have the courage to be honest and open with you. I have not being through that situation because in my past relationships, it ended up in a faded away disengagement strategy and I was not really into it due to my job. I new that those relationships were not going to work because I was working long hours and traveling a lot. Over time the communication was less and less until it was completely over. But once I meet my husband, it was different because it felt different and I just knew that the relationship was going to work. I prefer people to use the strategy of openness disengagement because they are being honest and clear about their feeling towards the other person.

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Based on the behavior of people who are using various social media sites, studies show that they interact with one other in a trusting and communal way and this simply proves the strength of digital interaction and the power of connection. The main issue that the marketing people face is that consumers are no longer satisfied with traditional advertising as the main source of product information, hence social media serves as the solution to this dilemma as this has become a community wherein consumers share their own direct experiences with various brands,

The article of “The Complex Challenge of Repairing Customer Trust” written by Paul Korzeniowski is published in June 1, 2013 by Customer Relationship Management (CRM) Magazine. The article is describing how the social media affects on the relationship between company and customers, as well as on row to ensure their relationship to become much better and customers’ pledge of their loyalty towards the company. Social media is using technology to improve the business process and customers’ trust. There are many types of factor that are discussed by different authors. Besides that, there are also many points of view on the complex challenge of

This study can be briefly discussed through the lens of literature review, data collection methods and findings. Based on the literature review, social media marketing is a non-traditional method of marketing which requires special attention and strategy building to give firms better communication grounds with the consumers to achieve brand image and loyalty. To be exact, solid media strategies are required for firms to stay competitive. As an approach to understand the effect of social marketing on brand loyalty

To Connect to People: currently a large number of people using social media, so through social media a business can make relationships with their customers. The business can learn about customers and understand their need and behaviours, pertaining to the business utilising this information, they are able to customise their products, services and strategies to suit their target market. They are also able to engage their customers and help to create goodwill. Businesses are increasingly recognising the importance of connecting with customers to increase their sales. In a survey by Stelzner (2015), 91% of marketers wanted to know the best way to connect to their customers.

There have been recent changes in relationship between brands, companies or organizations and their customers. It shows that customers now have more control through communication, regarding the company or organization and their products. Businesses main core value is their customers and social media have given them the opportunity to grow even closer and beneficial relationships with their customers. Social media is linked to marketing because it helps businesses to gain opportunities, gives them the privilege of acquiring a better understanding about their audience in time of their needs and creates a better relationship. For companies to gain commercial benefits from social media like Instagram they need to plan ahead in order to have better control. Good planning also helps businesses in handling things that concerns their customers by having a great customer’s service term. When social media and marketing are emerged properly the companies can easily gain followers, partners, achieve their goals and mange their activities.

Prior to the evolution of the internet and social media, organization relied on traditional marketing to market their products or services. However, present day organizations should focus on social customer relationships to market their brand. A social customer relationship involves a connection between an organization and their customers. More specifically, relationship marketing will allow an organization to keep in touch with specific target markets while keeping them engaged (Janet, 2013). The communication between an organization and a customer through social media allows organization to be transparent (Greenberg, 2010). Moreover, customers are able to receive information from an organization at “real time”, while giving feedback about a product or service. This allows the customer to be empowered ad enable them to receive continuous and interactive access to an organization. SHLD should look into a social customer relationship management system to prove to their customers that they are working for them. This system will promote customer priority within the organization, thus generating relationships between the organization and clientele at a rapid rate.

There is no doubt that the customer is king because without customer, there is no business. Today, brand can easily attract or lose customers. With the increasing number of social platform and numbers of creating account, customers’ voices are raised among social media, web sites or forum. In fact, we can observe that, nowadays, customers don’t hesitate to question brands, to congratulate, to criticize and even to require that brand deliver them messages adapted to their profile and their interest. Particularly with

Customer service has become an important part of business for a number of reasons. Nowadays, customers have numerous choice of selection where they will buy product/ service based on their needs; therefore customer service is importance to build up customers’ loyalty and their returns. It is difficult for any organisation survive without customer service as there are no one to create connection between organisations and customers, handle payments or answer questions from prospective customers. Social media customer service grows fasted and strongest in customer service department. The strategy is not only answer questions and complaining from customers by using social media network; such as Facebook, Tweeter, Youtube, Blog, but also to create a strong faster connection between organisation and customers. According to the recent Social Media Customer Service Report conducted by TNS, surveyed more than 1,000 UK consumers and found that 57% of consumers preferred to search online to solve their customer issues then using traditional ways to interact with customer service department such as calling or email. Some in respond to this social customer service trends, some companies quickly create their pages for social customer service on Facebook, Tweet as well as the resources to be quickly and efficiently respond to customers. Online fashion companies is a leader in provide online customer service; for example, ASOS, Zara, Boohoo, they provide their Facebook,