Communication Challenges to Modern Day Business Communication

758 WordsOct 11, 20124 Pages
MAJOR COMMUNICATION CHALLENGES IN THE BUSINESS WORLD TODAY Communication is defined as the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual or electronic channels. Simply put, communication is the exchange of information between people. It is important to get feedback from your audience and vice versa for the process of communication to take place effectively. The feedback can be either positive or negative. It is any communication used in an organization with an intention to promote a product, improve service or with the intention to make a sale. This type of communication also occurs within the organization between the management and employees. It has purpose and a…show more content…
There are a number of recognised barriers in the modern day communication, many of which go unnoticed, that can and do effect the standards of communication a person feels comfortable with. Physical barriers are often down to the nature of the environment in which communication may take place but are not always interpreted by the recipient in the correct manor. For example an office door being closed could signify to a co-worker that someone does not want to be bothered, or is possibly in a bad mood, whereas the occupant of the office could have possibly closed the door due to a breeze or didn't close the door them self at all. This is an example of misinterpretation of actions brought about by the physical barrier of the door. Barriers like this can often present the risk of a ripple effect; in that the barrier in this situation could damage the recipients’ perception of the source by making the recipient feel outcast or shut out by the inhabitant of the office, which would set up the standings of a bad communicative relationship. Issues in communication can be disturbed when the basic mechanics of the communication method are damaged
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