Communication Components Of Uber

Good Essays
1) Identify communication components in a current news story.
The five important components of communication are:
1) Stimulus/ Context of the Message
2) Sender/ Receiver
3) Medium of Message
4) Message (The specific purpose)
5) Feedback (Positive or negative)
News Story:
Dara Khosrowshahi is the new Uber’s CEO and is totally opposite in approach from the previous Uber CEO Travis Kalanick.
1) Stimulus: The management of Uber is aware of downfall of the company in past months and is trying to restore company’s image by applying the smart strategy of promoting human’s side of new CEO of Uber Dara Khosrowshahi.
2) Sender/Receiver: The sender in this message is management team of Uber describing new CEO’s personality and idea by discussing his past records. In addition to it, personal message to all the employees has been added by Khosrowshahi in e-mail.
The receiver of the message is: Employees of Uber.
3) Medium of Message: E-mail to all the employees of the Uber.
4) Message: The main idea of the mail is to show the kind and compassionate side of the new CEO, so as to make the employees feel like that they are part of company’s major decision. Most of the email is stressed on how the new CEO is a family person and have better understanding of human emotions; which is in contradiction to the thoughts of previous CEO.
The main notion of the e-mail is to show that Khosrowshahi has a personality who is open to discussion with employees from different hierarchy level within
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