Communication: E-mail and Assignment

Home /Current Term (Term 4, 2016-2017) /BUS 2204 - AY2017-T4 /13 April - 19 April /Written Assignment Unit 2 /Assessing submission

Terms of reference – This report has been asked for by Veronica Cozens, class tutor. The report asks to:

1. The paper fulfills the purpose of the assignment as described in the syllabus and in this document (up to 10 points)

I looked at my calendar and noticed that today is your fifth anniversary. Congratulations! How is everything going? Do you have any questions? Let me know if you would like to sit down and review your 401k and benefits.

The film, “The Breakfast Club” is a perfect source for the study of communication theory. It possesses the potential for numerous conversations regarding theories that even the most basic scholar of communication could discuss. For example, there are countless displays of symbolic convergence, symbolic interactionism, relational dialectics, cathartic scenes, identification, and social comparison. When viewing this movie it is hard to ignore these theories being put into practice. They constitute the framework of the relations within the film and serve to facilitate the underlying plot. While these theories each encompass separate meanings, they interweave with one another to create the final product; what the viewer sees and can subsequently dissect using common communication theory. While these theories will be addressed separately, it is crucial to recall the significance that these theories are only able to produce when intertwined with one another.

2. READING TIME = 10 Minutes 3. THIS EXAMATION PAPER HAS 9 PAGES 4. TOTAL NUMBER OF QUESTIONS - 6. 5. ANSWER ALL QUESTIONS. 6. ALL QUESTIONS ARE OF EQUAL VALUE 7. TOTAL MARKS AVAILABLE FOR THIS EXAMATION - 60. 8. THE MARKS AWARDED TO EACH PART OF A QUESTION ARE INDICATED. 9. CANDIDATES MAY BRING THEIR OWN CALCULATORS TO THE EXAM 10. STATISTICAL TABLES ARE PROVIDED AT THE END OF THE EXAM PAPER 11. ALL ANSWERS MUST BE WRITTEN IN PEN. PENCILS MAY BE USED ONLY FOR DRAWING, SKETCHING OR GRAPHICAL WORK. 12. THIS PAPER MAY BE RETAINED BY THE CANDIDATE

This document is available in alternative formats upon request. Please contact the originating department or school of study.

Explain how people from different backgrounds may use and/or interpret communication methods in different ways

When you are trying to portray a message, it is important to remember who your audience is. The way you deliver a message will depend on your audience and if you are delivering the message informally, formally, personally, or on behalf of a company. The way you deliver a message after an accident or disaster is important, as you are people with a fragile situation and fragile people involved. If a company portrays, through their messages, that the situation is not under control or that they do not care there will be consequences for that company and anybody affiliated

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

PRINTED BY: 58e4bcbbd57c89c@placeholder.4099.edu. Printing is for personal, private use only. No part of this book may be

The communication process is used in every kind of relationship. It could be in a friendship, an acquaintance, a significant other, a family, and many more. I found out these processes can be harder than you think three years ago. My father got remarried and I was forced to become up close and personal with complete strangers, my step family. The communication process language in my step family describes the concepts and ideas of the transactional communication model and the social penetration theory.

In most advertisements, there are five key components that are addressed. They are: form, purpose, audience, language and context. The relationship between the audience and the advertisement is important because time is limited to capture the attention of the potential buyer and display the product that is being advertised. Repetition, association with celebrities and promotions are all techniques that are used to capture an audience.

Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.

4. Finally this research will help me in completion of my degree of mass communication.