Communication In Non-Verbal Communication

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For this experiment it was hypothesised that non-verbal communication will establish a more favourable first impression than verbal communication. The FIS was used to rate the favourability of an impression, with a higher score indicating a more favourable impression. The hypothesis was supported by the results of the experiment as non-verbal communication had an FIS score of 902.16mm out 1300mm while verbal communication had a score of 823.10mm out of 1300mm. The non-verbal impression score was 76.9 points higher than verbal, which is significantly more and shows that non-verbal was more likely to induce a favourable impression. These results support, Dion, Berscheid and Walster’s “What is beautiful is good” theory, that in social interactions, physical appearance has a stronger influence on first impressions than other factors. (Whetham, Day, 2003) Although there has been no relationship found between attractiveness and personality, like the “What is beautiful is good” hypothesis suggests, it is commonly assumed that attractiveness will equate to friendliness and likability (Eagly et al.,1991) This theory can be supported indirectly through this experiment as the results showed that non-verbal communication, such as physical appearance and facial emotions, were found to create a more favourable impression than verbal communication, suggesting that the appearance of the individual affected their likability. This experiment had low external validity and therefore

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