Communication Is The Lifeline Of Any Business

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Communication is the lifeline of any business. Mention why is communication important from the perspective of an organisation and how can a failure in communication impact the organisation? (1200-1500 words) In the name of Allah, the most merciful, the most beneficent. Leadership is the art of directing individuals and workers towards a proverbial point C in the distance. The success of reaching the destination is highly contingent upon the ability of leadership to communicate. As Muslims, we need to look no further than the Quran. We are shown examples of effective communication by Prophets and shown conviction of those who follow the given message. However a great example of such communication hinges on the success demonstrated by…show more content…
The first layer. the innermost level. of imperative communication takes place between the leadership and subordinates/managers. The purpose of this communication is to clearly portray the destination of the organization, in essence the mission and vision of the organization. The ability of the leadership to clearly communicate these objectives can mean the difference between a success organization and one that remains stagnant. However this can only be conveyed effectively if the given mission and vision are clear. An ambiguous mission and vision set leadership portrays several qualities of inadequate leadership; 1) lack of clarity of the end goal causes leadership and management to head in any direction they see fit. Often times the chosen direction chosen by one leader of an organization will be contradictory to direction of other leaders causing inefficiency and internal strife in the organization. In the event leadership is turned over, the lack of clarity is magnified, as the direction is often arbitrarily changed per the whim and desires of the new leadership. This type of direction shift is prevalent in religious establishments and organizations which elect members from the constituency. Leaders are put in place without proper understanding of the direction or goals. This concoction of leaders changes direction and scope with ease and regardless of the consequences. As a result, lack of motivation of the more
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