Communication Is The Lifeline Of Any Business

1318 Words Dec 29th, 2015 6 Pages
Communication is the lifeline of any business. Mention why is communication important from the perspective of an organisation and how can a failure in communication impact the organisation? (1200-1500 words)

In the name of Allah, the most merciful, the most beneficent.

Leadership is the art of directing individuals and workers towards a proverbial point C in the distance. The success of reaching the destination is highly contingent upon the ability of leadership to communicate. As Muslims, we need to look no further than the Quran. We are shown examples of effective communication by Prophets and shown conviction of those who follow the given message. However a great example of such communication hinges on the success demonstrated by an insect as tiny as 1 millimeter in size. given the analogy of the Ant. The ant, which no coincidence is the 27th surah in the Quran, is the epitome of effective communication and organization. They consist of 3 organizational levels; queen and reproducing males, the soldiers and the workers. The degree of communication demonstrated is so great that the miniscule ant can literally move mountains. The Quran not only emphasized communication, but demands such effective communication, as demonstrated by Prophet Suleiman (AS) towards Queen Sheba, who as a result of eloquent communication embraced monotheism.

In the secular sphere, communication is just as important and a pivotal part of success individually and collectively. When one…
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