Communication Is the Lifeblood of the Organization.Discuss

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Communication is the lifeblood of an organization, an institution and even the individuals themselves. It is the bedrock of pleasant ground and good relationship between the communicator and receiver. Kottler (1977:125) defines communication as ‘a process consisting of a sender transmitting a message through media to a receiver’.
For the purpose of the purposes of the presentation, lecturer according to Pradhan (1977) is an oral presentation of information and idea by a person to a large group of student generally in a face to face situation at a particular place. Here students only listen to what the lecturer says. Whilst on the other hand Stoner and Freeman (1989) indicates that group discussion is the qualitative method to obtain in
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Thus students may easily get bored and not listen at all. Lectures emphasize learning by listening, which is a disadvantage for students whose attention wanes quickly after fifteen to twenty-five minutes.

Regarding content and meaning, the messages may not be interpreted the same as students represent a heterogeneous group. This may lead to students bringing in varying attitudes, expectations and understandings to communicative situations. Even if the receiver hears exactly the same message which the sender sent, the sense which the receiver makes of it may be quite different from the sender’s intention. The same ‘message’ may represent multiple meanings. To illustrate this Lakoff & Johnson (1980: 10) say ‘the speaker puts ideas (objects) into words (containers) and sends them (along a conduit) to a hearer who takes the idea/objects out of the word/containers’.

On the other hand, the interactive communication model represented by the group discussion brings in a different perspective to communication as it views the process as two way. This model is illustrated below

Schramm’s Model of Communication, 1954
Encoder Decoder

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