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Communication Issues In The Fashion Industry

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There are an overwhelming amount of communication issues in fashion. An example of an issue among the fashion industry is the lack of discussion of fast fashion’s environmental impact. The largely, unregulated use of fast fashion is putting too much pressure on our planet. Fast fashion is designed to replace quickly, not so much by desire but by need. Therefore, we send trillions of clothes each year to the landfills in the U.S. alone where they sit for centuries leaving toxic chemicals and dyes to contaminate local soil and water. Garment manufacturing and shipping in fast fashion leaves a serious environmental toll also. A large part of the environmental problem is that many well known fast fashion companies would rather increase large economic growth than advertise or acknowledge the need to be more sustainable. Fast fashion is an approach to the design, creation, and marketing of clothing that emphasizes making fashion trends quickly and cheaply available to consumers. It is also mass-produced and standardized. The unbeatably cheap top, dress, pair of jeans or shoes, is traded in large volumes, is identically served or styled, and is globally found everywhere. Designed to be cheap, easy, and rapid to produce; it draws on low-cost materials and labor, short lead times, and efficient large volume production. Created to be distributed, sold, and consumed in increasing quantities, it is priced low and brought to market fast. New styles, quickly copied from high-end
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