Communication Models : The Information Transfer Model Essay

Strategic management is the process where leaders establish an organization’s long-term direction, set the specific performance objectives, develop strategies to achieve these objectives in the light of all external and internal changes, and undertake effective strategies to manage these changes and execute action plans.

Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill. Retrieved August 20, 2011, fr

Communication is a very intricate part of a successful strategic plan. Collaboration with the board, executive leaders, management team all the way to front-line staff must be informed what the strategic plan is and how it relates to the mission and vision. The mission, vision, values, goals and objectives of the organization must be organizational-wide dissemination. In order to have an effective and efficient strategic plan one must first select a strategic leader to help decide what their mission and vision will be. “Strategic leadership involves creating a vision and strategy that helps the organization succeed at its mission in both the short and the long term” (Spath, Abraham, 2014).

In 1980, S.F. Scudder proposed that all living beings existing on the planet communicate in some way, even plants. We need to communicate to survive. My paper discusses various communication theories that relate to things that I observed or experienced over the course of my internship.

2). Communication is a basic skill that humans use to relate to one another, express themselves and their emotions, and share past experiences and stories. Imagine trying to effectively communicate with a bad communicator, is it obvious that someone is not an effective communicator? There are two models of communication that are used, the linear model of communication and the transaction model of communication. When used effectively, individuals can communicate interpersonally in both face-to-face interactions and through mediated channels.

The last step of the strategic management process is the maintaining of strategic control. This is commonly achieved by closely monitoring the progress and failures of current policies, budgets, and personnel arrangements. Once an action is deemed to be required, management uses what is known as a feedback loop to find the point of deterioration within the policy, or budget in order to make appropriate adjustments (Kinichi and Williams,

Another way interpersonal communication can be looked at uses the Shannon and Weaver model, which breaks up the process into five parts. The information source, transmitter (sender), receiver, destination, and noise, which is sometimes involved (Hill, 2007). Noise is anything that can get in the way of the clarity of a message. An example could be a crackle through the phone line, or an interruption from a third party. Noise can create complications within interpersonal communication, and make it harder for the message to be delivered clearly (Hill, 2007).

Strategic planning involves making decisions about the organization’s long-term goals and strategies and how the organization decides to implement their goals (Bateman, Snell, Konopaske, pg. 113). Strategies help organizations to have a clear perspective on how to go about accomplishing the goals they have in place. All organizations have a clear vision of what their mission and purpose as a company is, they know how to fulfill the mission, vision, and purpose and they know how to ensure that they accomplish all their goals. However, the route the organization takes to define these things determines how effective they will be.

Strategic leadership entails making decisions across different cultures, agencies, agendas, personalities, and desires. It requires the devising of plans that are feasible, desirable, and acceptable to one’s organization and partners whether joint, interagency, or multinational. Strategic leadership demands the ability to make sound, reasoned decisions specifically, consequential decisions with grave implications. Since the aim of strategy is to link ends, ways, and means, the aim of strategic leadership is to determine the ends, choose the best ways, and apply the most effective means. The strategy is the plan; strategic leadership is the thinking and decision making required to develop and effect the plan.

In addition, understanding different models of communication enable members inside and outside an organisation to depict different messages being provided by the employee or customer and develop their communication skills. The Shannon and Weaver model of communication was developed to show the effects of communication between two people (Kikoski, 1993). In the Shannon and Weaver model, a message is encoded (via a symbolic form) from a source (the sender) through a medium called a channel, and decoded (retranslated) by the receiver. However, the message can be interrupted by a process called noise and can result in discrepancy and sometimes negative feedback from the receiver (Bowman and Targowski, 1987). In response to the Shannon and Weaver model of communication, through the identification of any noise within the communication process, as a result of the manager level of attunement in communication skills, the encoded

The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.

The strategic management is actually defined as the process in which an organization actually formats and also implements the plans which espouse the objectives and goals of that organization (Diana Wicks, 2011). The process of the strategic management is continuous and it changes with the evolution of the organizational goals and objectives.

There are three factors that can be affected by this strategic implementation which are, communication, decision making, and coordination among the different teams in the company. The employees behaviour is expected

One of many communication models can be seen in illustration three and explains the way, in which the encoding and decoding process from the sender and recipient

‘Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy formation may take various forms such as implicit, explicit or emergent. Implicit strategy is a strategy formed by intuitions of an individual. As per implicit strategists, strategic management is about reading the environment