Communication Paper Analysis: Implementing Social Media Strategies

Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Using social web is probably the most cost effective marketing tool available that allowed businesses to manage brand reputation, advertise, served customer, broadcast, and network (Fine, 2010). The social media has become a widespread phenomenon and global trend because of the popularity of Twitter, Instagram, Pinterest and Facebook (Hinchcliffe & Kim, 2012). In the recent study conducted by LinkedIn, 94% of small businesses use social media as a marketing tool and 49% use it for research to grow business (Weiss, 2014). The social media maybe cheap but it is not easy to implement. Many small business owners still hesitate to implement it because of lack of knowledge. Small business owners also fear the cost of time to be invested in

Intro to Social Media Social media is an important aspect of business operations because of its prevalence and myriad benefits. Social media is massively trendy. Everyone – from clients, to colleagues, to friends and family – is using social media at the present moment. When businesses utilize these platforms, they are given an opportunity to interact with these groups in frequent and informal, yet still meaningful ways. There are also major monetary benefits to using social media as it’s an affordable way to reach clients and build up a brand, which in turn makes money.

Business people across the globe have found that social media sites such as Facebook and Twitter can help build and maintain a client base. Life coaches like Bonnie Bruderer, the innovative creator of the Vision Board, have found that it's essential to continue to link with present and potential customers in each and every way. No new media stone can be left unturned.

Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential

In today’s modern society, a business can’t simply operate successfully without having a digital footprint, the Incorporation social media into business is a virtue. Social media and mobile technologies have forever changed the way we work and communicate with one another, transforming our worlds into one global community. Social tools will continue to evolve, as will the expectations of how people utilise them.

Even though social media did not produce an effective return on investment, my thought is that social media can be an effective communication channel for larger businesses. For one thing, social media has a greater influence on the Millennials and Generation Z population that have an addiction to their mobile devices and cannot live without checking or posting on social media. For example, users of popular social sites such as Facebook, Instagram, Twitter, Linkedin, and Pinterest share information, post and share photos, post and share links, communicate with friends, communicate globally, do research and much more. Undoubtedly, social media is saturated in their everyday life; it is only natural that social media will be utilized in advertising, marketing, and in various communication channels.

In the 21st century the world has become so technologically advanced that businesses now need to take part in social media. Enterprise has begun taking part in this, as they are on Facebook and Twitter. As the case has stated Enterprise is still lacking certain aspects of social media, example an iPhone app and YouTube, but hopefully within the near future they will be able to

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

The tendency for businesses new to social media is to jump on any popular platform. This approach is not an efficient use of your time and money in the long run.

In an earlier blog, I briefly discussed with you the importance of selecting the right social media platform for your business goals. Getting started on the right foot with your social media marketing is essential to the growth and scalability of your business. Selecting the right social media platform is only the beginning of your social media strategy. The next step is to develop the right content to share. The goal of your social media content is to grow an audience of potential customers and give them a chance to engage with your business.

Your company should already have Twitter, Facebook, and Google+ accounts, at minimum. If you’re in a highly competitive market and vertical, you may need to be active on some additional social media sites, as well — there are dozens available, some of which may be specific to your industry.

Today: Social networks are ubiquitous. It is projected that there are more social network accounts than there are people on the planet. They are one of the primary means of communications. We use them to stay connected with friends and family, as well as to stay informed on local and world news events. As an important note, when you consider the utilization of these social media sites, it doesn’t take long to realize the potential exposure that a business could have, if it chooses to leverage it. The social networking evolution has introduced a completely new sales and marketing channel. The impacts and the revenue generated from this industry will be a key focus of this report.