Communication Skills And Aptitude And Performance Test Of Starbucks

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1. Introduction
Starbucks Corporation opens its first shop in 1971 with just narrow storefront. It offers some of the world’s finest fresh-roasted whole bean coffees. The name, Starbucks, evoked the romance of high seas and the seafaring tradition of the early coffee traders. Starbucks does not only offer coffees, but also a selection of premium teas, fine pastries and other delectable treats to please the taste buds of customers. It provide a full and rewarding coffeehouse experiences. Starbucks make sure everything they do is through the lens of humanity, from their commitment to highest quality coffee in the world, to the way they engage with their customers and communities to do business responsibly (Starbucks, 2015).
In Human Resource
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After Screening of application form and resume, the remaining candidates can be ask to take a test. The Barista is the one that create Starbucks experience for their customers by providing customer service, quality beverages and products and keeping the store environment clean and comfortable. Hence, Starbucks should conduct both aptitude and achievement test. Cognitive ability test to test the verbal skills and inventories test to make sure candidates are likable and friendly as to customers. Job performance test to test the ability to operate the machine to make coffee as making quality coffee for the customer is part of Barista’s job. Starbuck also conduct spelling test as well because barista have to write customer’s name on the Starbucks’ cups (BuzzFeedYellow, 2015). Starbucks HR will eliminate those that did not pass the…show more content…
There are four approaches to employee development. Firstly, formal education. Starbucks provide Formal education like workshops and short courses for their employees. As a Barista, he might want to take up management course to prepare himself for further promotion to supervisor or store manager.
Secondly, assessment. Assessment is to provide employees with feedback about their performance based on information collected. In Starbucks, 360-degree feedback is used to assess employee’s performance. Barista will do self-appraisals and other employees such as store manager, supervisor, peers and even customers may give appraisal to the barista. The barista will then compare his own appraisal with other to find out what are some of the place needed for improvement and start developing in that area.
Thirdly, job experiences. Starbuck also develop through promotion and job rotation. Baristas will be given a chance to work as the store manager for a short period to experience the job responsibilities before they are being promoted. Barista has many job scope, some will handle the counter, some will make the coffee, and some will clean the environment. Hence, for every shift, the store manager will assign the job of each barista, he will also make sure that their job will change in every shift. Instead of just making coffee, the next shift this barista will be assign to handle customer over the

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