Communication Theories Paper

Communication theories are important to learn and understand. Learning these theories helps us apply the theory to our own life. It helps our critical thinking skills as well as benefits one to understand the value of research that has been accomplished in this field. Understanding communication theories can help us make sense of our daily life experiences. There are three Communication theories that I have studied that have touched on my personal and professional life. These theories are Communication Privacy Management, Social Penetration Theory, and Organizational Culture Theory.

Jacobs, E. A., Shepard, D. S., Suaya, J. A., Stone, E. (2004). Overcoming language barriers in health care: costs and benefits of interpreter services. American Journal of Public Health, 94 (5), 866-869.

These are social cognition and the stage models; auxiliary subdivided into five sets. The sections are; protection motivational theory, health belief theory, and self-efficacy theory, planned behavior theory and reasoned action theory. Social cognition models are based on information obtained from smaller cognitive and affective factors brought about by beliefs and attitudes (King, R., Lloyd, C., & Meehan, T. 2007). Stage models involve organizing the elements that prompt acquired information basing on a certain sequence of qualitatively distinguished and discrete levels. In this study I was able to utilize protection motivation theory, self-efficacy theory and planned behavior theory. Protection motivation theory helps to explain the way in which people counter fear-arousing threat in health communication. It describes the motivation that assists in protecting a person against health related threats. It enables one to adopt the recommended action through a developed belief that it is possible for a person to perform the actions successfully. This explains the concept that an individual develops strong willingness for self-protection if one beliefs that the consequences will be serious when the threat continues. The assumption that supplements this is that taking the recommended action is an effective way of

Communication with patients can bridge the divide between medicine and the beliefs and/or practices that make up patients ' values. Language and cultural barriers should be addressed so that cultural competence and patient centeredness are meet; this includes, “ethnic heritage, nationality of family origin, age, religion, sexual orientation, disability, or socioeconomic status” (Cultural Sensitivity and Awareness in the Delivery of Health Care, 2011). Every encounter with patients provides an opportunity to learn more about patients ' culture; even “reaching out to community leaders” can be beneficial to “understanding cultural practices and accessing language services” (Cultural Sensitivity and Awareness in the Delivery of Health Care, 2011). Patient centeredness has become a way to “individualize quality, to complement the healthcare quality movement’s focus on process measures and performance benchmarks with a return to emphasis on personal relationships and customer service” (Saha, Beach, & Cooper, 2008). Cultural competence is to “balance quality, to improve equity and reduce disparities by specifically improving care for” people of all nationalities (Saha, Beach, & Cooper, 2008). To help achieve this”

To deliver a message promoting healthy choices, a health provider must communicate with their target audience. Communication is the most integral factor in influencing individuals and communities to make health-enhancing decisions. Health providers can use the ideas of different communication theories to more effectively convey their intended messages. One common communication theory, the Elaboration Likelihood Model, argues that attitudes guide decisions and behaviors. The key variable in this model is involvement in arguments: whether the argument has significant impact by providing the receiver with ample information or a lesser impact by providing the receiver with simple associations of positive or negative with the action or topic being

The National Tobacco Campaign is an anti-smoking campaign that was introduced under the Australian Government Department of Health and Australian National Preventative Health Agency; it aims to assist smokers to quit. The National Tobacco Campaign was introduced in 1997 when statistics indicated a stalling in the steady decline of tobacco usage. It is amongst Australia's most concentrated and persistent mass media tobacco-control campaign. An advantage of this campaign was the cooperation in its expansion and operation between the national, state and territory governments and non-government organisations. This case study intends on outlining how this campaign was executed. Information on the National Tobacco Campaign can be found on http://www.quitnow.gov.au/internet/quitnow/publishing.nsf/Content/home.

The effects of smoking have been the ongoing cause of numerous health problems in America. While this may be considered common knowledge for most people today, for many generations before us, the effects of smoking were virtually nonexistent in the minds of common citizens. Even once they were discovered, the consequences of smoking were constantly brushed under the rug by tobacco companies in fear that if people became aware, their companies would lose business. In effort to end the lack of awareness within society, the FDA launched a campaign to expose the “#Real Cost” of smoking cigarettes. This campaign includes a series of powerful advertisements calling attention to the endless list detrimental side effects caused by tobacco.

The tobacco industry makes millions off its consumers every year. Yet, tobacco products in the United States are known to cause damages and even death to their consumers. Ads to inform tobacco users about the risks are continuously being distributed through radio and television commercials. This problem is being addressed by using the Diffusion of Innovation and Social Marketing theories. The Diffusion of Innovation and Social Marketing theories both aim to disperse a program to a certain group of individuals to help them change an unhealthy habit, or to help them start a healthy one (Edberg, 2015).

Jancey and Jones (2002) found that the tobacco industry claims that tobacco advertising and promotion are not aimed at those under age. It’s accepted that cigarette advertising and promotion play a part in a child’s decision to smoke.

The Public Service Advertisement should contain three types of messages to motivate behavior change: Awareness, instruction, and persuasion. To create awareness, the messages of the campaign must inform publics about the health topic. Instruction messages should tell the people what to do and how to do it, and persuasion messages should give reasons to the public to adopt this particular health behavior.

In interpersonal communication there are many theories that are similar yet different in many ways. The theories can be combined to describe people and how those people interact and communicate with each other. Many of these theories help explain how people in society form impressions of others, how they maintain these impressions, why people interact with certain people in society, and how people will use these impressions that they have formed later on in life. These theories also help people to better understand themselves, to better understand interpersonal communication, and to better understand people in general. There are two theories in interpersonal communication that, despite their differences, can go hand in hand. The first is

1. Tobacco advertising is everywhere. They estimated they spend 36% million a day just to advertise, so everyone is using seeing them. The campaigns are directed at all age, social, and ethnic groups, but because children and teenagers constitute 90% of all new smokers, much of the advertising has been directed to them. They advertise it has the key to financial success, independence, and social acceptance. They use slim, and good looking spokesmen, and it twist peoples mind, and it makes them want to give it a try. They do not realize the risk they are starting. The warning labels are small and usually at the bottom of the box, so the companies do a good job hiding the dangers from the smoker.

likely to discount a healthy claim because of its potential manipulative intent, however, it is not certain that a healthy promotional strategy also will be more effective

Since the early 2000s, there has been a big push for anti-smoking campaigns and programs. Even today on television shows for teenagers and children, there is a company called “The Truth” and they air informative commercials during those airtimes so they are seen by young adults. They use powerful yet succinct tactics to capture the attention of the youth, who, are the most impressionable audience for vices such as tobacco and other drugs. Advertisements for cigarette companies such as Marlboro and Camel have been banned from television commercials and have been replaced with “The Truth” and “Tobacco Free America”. It’s 2015 and there has been a significant drop in young adult smokers; why make it easier for people to start smoking or continue if there is a way to prevent it?

Grado de afinidad entre el receptor y las ideas ofrecidas sobre el producto en el mensaje.