Communication Theory Has A Long History Of Attempting To

1069 WordsMar 22, 20175 Pages
Communication theory has a long history of attempting to provide an understanding of the fundamentals of human communication. Several theories have emerged, but all have proven to be contentious, one of the most notable is Shannon and Weaver’s Transmission Model. This essay will begin by discussing how Daniel Chandler’s (1994) The Transmission Model of Communication outlines the core concepts of the model and how it fails to provide an adequate theory of communication. It will then outline the key elements of the model and how there are some elements missing that undermine the model. Lastly, ‘the real world’ implications of the model will be examined. This essay will provide a textual analysis of Chandler’s (1994) The Transmission Model of…show more content…
Shannon and Weaver’s model has several key elements that form the basis of their communication theory. Chandler (1994) outlines the original elements of the Transmission Model as an information source, a transmitter, a channel, a receiver, a destination and noise. The information source ‘…produces a message. ' (Chandler, 1994), the transmitter, ‘…encodes the message into signals ' (Chandler, 1994), the channel allows the signals to be ‘…adapted for transmission’ (Chandler, 1994), the receiver then ‘… 'decodes ' (reconstructs) the message from the signal.’ (Chandler, 1994), before the message arrives at its intended destination (Chandler, 1994). Another element is noise, which can be ‘…any interference…’ (Chandler 1994) that disrupts the message the and affects how it is received. Noise can take the form of obvious distractions, such as outside noise, to others that are less apparent, such as a reference being made that irritates the receiver (Turk, 1985, p. 9). Although the model does fundamentally describe human communication, Chandler (1994) details several elements that are missing from the model, such as context, time and the medium. Without these elements, ‘The transmission model fixes and separates the roles of 'sender ' and 'receiver '. ' (Chandler, 1994) giving the sender complete control of the meaning and reducing the receiver to a
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