Communication as a Cross-Cultural Challenge for International Management

18335 Words Apr 8th, 2013 74 Pages
COMMUNICATION
AS
A
CROSS-­‐CULTURAL
CHALLENGE

FOR
INTERNATIONAL
MANAGEMENT

A
CASE
STUDY
OF
GINA
TRICOT


Paper
within:

Bachelor
Thesis
in
Business
Administration

Authors:




Tutor:





Frida
Mordenfeld

Sandra
Johansson


Pamela
Hinojosa
Giron



Zehra
Sayed


881201-­‐5520
890304-­‐5543
900910-­‐1560



Jönköping


The
18th
of
May
2012




0


ACKNOWLEDGEMENT The known quote: “Coming together is a beginning; keeping
…show more content…
We base our conclusions on the notion that as human behaviours is dynamic and highly unpredictable, so is also culture and therefore even communication.


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TABLE OF CONTENTS



1. INTRODUCTION 1.2 BACKGROUND 1.2.1 CROSS-CULTURAL COMMUNICATION 1.2.2 CULTURE 1.2.3 GLOBALISATION 1.3 GINA TRICOT AS A FAST-FASHION CORPORATION 1.4 PROBLEM STATEMENT 1.5 PURPOSE 1.6 RESEARCH QUESTION 1.7 DISPOSITION 2. THEORETICAL FRAMEWORK 2.1 A MODEL FOR INTERNATIONAL COMMUNICATION EFFECTIVENESS 2.2 COMMUNICATION COMPETENCIES 2.2.1 COGNITIVE COMMUNICATION COMPETENCE 2.2.2 AFFECTIVE COMMUNICATION COMPETENCE 2.2.3 BEHAVIOURAL COMMUNICATION COMPETENCE 2.3 COMMUNICATION ENVIRONMENT 2.3.1 COMMUNICATION INTERACTION 2.3.2 CULTURAL INTERACTION 2.4 RELATIONAL QUALITY 2.4.1 TRUST AND COMMITMENT 2.4.1 SATISFACTION 2.5 PERFORMANCE EFFECTIVENESS 2.6 INTERNATIONAL BUSINESS RELATIONSHIPS 3. METHODOLOGY 3.1 DEVELOPMENT OF METHODOLOGY 3.2 SELECTION OF STUDY DESIGN 3.4 COLLECTION OF DATA 3.5 SELECTION OF DATA



5 5 6 7 7 8 8 8 9 9 11 11 12 12 13 14 14 15 15 17 18 18 19 19 21 21 21 22 23

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3.6 ANALYSIS OF DATA 4. EMPIRICAL FINDINGS 4.1 THE FAST-FASHION CORPORATION GINA TRICOT 4.2 COMMUNICATION COMPETENCIES 4.3 COMMUNICATION ENVIRONMENT 4.4 RELATIONAL QUALITY 5. ANALYSIS 5.1 THE EFFECTS OF GEOGRAPHICAL DISTANCE 5.1.1 GEOGRAPHICAL DISTANCE 5.1.2 LONG-TERM RELATIONS…