Communication as a Cross-Cultural Challenge for International Management

18350 Words Apr 23rd, 2013 74 Pages
COMMUNICATION AS A CROSS-­‐CULTURAL CHALLENGE FOR INTERNATIONAL MANAGEMENT A CASE STUDY OF GINA TRICOT

Paper within: Bachelor Thesis in Business Administration Authors:

Tutor:

Frida Mordenfeld Sandra Johansson

Pamela Hinojosa Giron

Zehra Sayed

881201-­‐5520 890304-­‐5543 900910-­‐1560

Jönköping

The 18th of May 2012

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ACKNOWLEDGEMENT The known quote: “Coming together is a beginning; keeping
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We base our conclusions on the notion that as human behaviours is dynamic and highly unpredictable, so is also culture and therefore even communication.

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TABLE OF CONTENTS

1. INTRODUCTION 1.2 BACKGROUND 1.2.1 CROSS-CULTURAL COMMUNICATION 1.2.2 CULTURE 1.2.3 GLOBALISATION 1.3 GINA TRICOT AS A FAST-FASHION CORPORATION 1.4 PROBLEM STATEMENT 1.5 PURPOSE 1.6 RESEARCH QUESTION 1.7 DISPOSITION 2. THEORETICAL FRAMEWORK 2.1 A MODEL FOR INTERNATIONAL COMMUNICATION EFFECTIVENESS 2.2 COMMUNICATION COMPETENCIES 2.2.1 COGNITIVE COMMUNICATION COMPETENCE 2.2.2 AFFECTIVE COMMUNICATION COMPETENCE 2.2.3 BEHAVIOURAL COMMUNICATION COMPETENCE 2.3 COMMUNICATION ENVIRONMENT 2.3.1 COMMUNICATION INTERACTION 2.3.2 CULTURAL INTERACTION 2.4 RELATIONAL QUALITY 2.4.1 TRUST AND COMMITMENT 2.4.1 SATISFACTION 2.5 PERFORMANCE EFFECTIVENESS 2.6 INTERNATIONAL BUSINESS RELATIONSHIPS 3. METHODOLOGY 3.1 DEVELOPMENT OF METHODOLOGY 3.2 SELECTION OF STUDY DESIGN 3.4 COLLECTION OF DATA 3.5 SELECTION OF DATA

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3.6 ANALYSIS OF DATA 4. EMPIRICAL FINDINGS 4.1 THE FAST-FASHION CORPORATION GINA TRICOT 4.2 COMMUNICATION COMPETENCIES 4.3 COMMUNICATION ENVIRONMENT 4.4 RELATIONAL QUALITY 5. ANALYSIS 5.1 THE EFFECTS OF GEOGRAPHICAL DISTANCE 5.1.1 GEOGRAPHICAL DISTANCE 5.1.2 LONG-TERM RELATIONS