Communication of Window Displays Essay

To encourage customers to purchase their products or items and spend more time shopping, retailers utilize numerous strategies. A couple of this technique may be promotions or sales. Another useful tactic to draw customers attention base on the retailers merchandising philosophy. Such strategies are recognizable the minute the customer or potential customer enters the store. Merchandising philosophy may include store design and atmosphere, product layout, price position, the line of trade, location, parking and customer service. It is fundamental for a store to have an eye-catching scheme to attract its customers. Nordstrom, as well as Neiman Marcus, are two gigantic departments stores

Advertising is all around us. Companies of all sorts rely heavily on internet, television, print, and various other types of media outlets as means to reach their audience. Advertising aims to bring in more customers and thereby, more profit. All of this is complicated by the fact that, out of the vast number of products and services available, companies want to prove that theirs are the best. From this is born the tricky and unique language of advertising. In their respective articles, With These Words, I Can Sell You Anything and The Language of Advertising, both William Lutz and Charles A. O’Neill discuss popular ploys used by marketing advertisers to rope in the most customers. Lutz takes a

Going back centuries, producers have been advertising to make a profit from their products. More recently, billboards have been one of the key forms of advertisement and can be spotted all along the side of the major roadways. They can reach a large amount of people and they are intended to do so in a quick manner- while the viewer is glancing outside his or her window. Buc-ee’s, Geico, and Chick-Fil-A, three extremely unique companies, make for the perfect billboards to analyze; when observing, how they grab the viewer’s attention, who the billboards are intending to reach, and the information that each provides, one can reach a conclusion upon the efficiency of billboards.

Jean Kilbourne shows that the major messages is that exhilaration come from products, and ads are guided customers away from what make them really happy. Every sentiments is used to sell something and leave shoppers romantic about the products.Advertisers exploit buyer's human desires for link, calmness,esteem, and

Vendors got in on the Halloween action, too, dressing up and handing out treats to children. Not all of the goodies were typical Halloween candies, however. As a Teal Pumpkin Project® event, some merchants

These traditions were connected with the lower class at the time and so they were also connected with crime, rowdy behavior and other stereotypes the upper class believed about the poor. Of course people who were part of the upper class did not like this and by the 1870s they had turned Halloween into a holiday to make children into “good American citizens.” Halloween was now targeted towards children and because of that families were encouraged to celebrate it at home where food, games and other entertainment would have adult supervision. By doing this children were expected to understand the values society holds, while also learning about their proper gender roles. At this point we are able to start to see how Halloween became so heavily influenced by gender roles/stereotypes and how that led to the over-sexualized holiday it is now. Trick or treating and wearing Halloween costumes became popular in America around the 1920s and by the 1950s children’s costumes were extremely reflective of their sex. (Bannatyne.) Girls were dressed as princesses and angels while boys were army men, hobos and so on. However, as cute and adorable as this is or may have been, this creates a very thick line between genders. When that line is present it is alluding to children that

At first, an individual may probably perceive this type of attire as a comical idea but it actually has grave repercussions on the communities that the costume mocks. It is evident that the previous Halloween holiday elicited a great deal of controversy regarding the issue of discrimination. This affected many people including those who faced some form of mockery. Previous holidays mainly highlighted the aspect of racism, but an attack on other societal aspects was evident this time around.

Society view is Halloween is not a little too correct because it involves people perception on things and their feelings. A lot of people’s feeling could be hurt just be insensitivity or lack of self-awareness to them. Therefore, everyone is encouraged to know the society’s view on Halloween costumes with regards to the gender, culture and race. The societal view tries to make Halloween not offensive to anyone.

People don’t realize how much effort stores put into designing their store layout. They use different techniques like some having a small store so they can stock put more product on their shelves, to make the store look fuller. Another is making the signs look bigger because of the small space. Bigger stores group products for different occasions, so the customer buy what you want and leave faster. These styles may change, and some may stay the same depending on the costumer's needs. But one thing will stay the same, how can we get people in our store? And how can we make them buy our

Costumers like to know they aren 't throwing away their money on useless items. Looks are first impressions. Having eye catching window displays will attract customers to a place of business. Customers at a place of business equates to more money.

In society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make the product they are trying to sell clear but also to actually make the advertisement mean something

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

Commodity signs are assembled through advertisements, using already existent meanings and turning them into modified meanings to suit their purpose. As consumers we

In effort to bring in consumers, Abercrombie and Fitch uses indirect strategies to attract and persuade its customers. Large wall photos, uplifting techno songs, and dimmed lighting make for a relaxing ambiance to draw in its buyers. Apart from its in-store attractions, Abercrombie and Fitch use commercial advertising, e-posts, and online music to bring in its consumers. With all of these unique strategies, the Abercrombie and Fitch industry has been proven successful for over 100 years.

In the book, Positioning: The Battle for Your Mind, two authors, Ries and Trout, illustrate how efficient positioning a product can affect the recognition of the target market. In addition, it is an outside-in approach to the business marketing. In other words, the marketer considers a business with the prospect’s mind rather than the products. First and foremost, the authors introduce the concept of positioning---“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect” (Ries & Trout, 1986). Moreover, the past strategies for marketing no longer match the present market, and Ries and Trout believe that communication itself is a big problem. Since our society is “over-communicated,” customers might receive overwhelming information. People’ s minds can only collect a narrow amount of information and it blocks out the rest of irrelevant information; therefore, this can explain the reason why some advertisements fail to attract the attention of consumers. The authors provide several statistic data to support their statement about the over-communicated world. Obviously, 57% of the world’s advertising is offered by the United States, America publishes more than 30,000 books per year, and the average of American family watches around 51 hours per week of television. Therefore, American customers receive too many messages from different mediums, such as television, books, and