Communications Campaign for an Aftershave Essay

In this task I am going to be speaking about and explaining a successful promotional campaign. The campaign I will be speaking about is the ‘whopper sacrifice’. The whopper sacrifice is a Burger King advertising campaign on Facebook that promised a coupon for a free hamburger if participants deleted 10 people from their ‘friends’ lists on the social network. I would class a good advertising campaign as: it is aimed at the target audience and uses the most effective medium for them. It should raise the awareness of the business and also increase the public's estimation of its importance. The main message must be the most prominent one, the one that stays in your head. The main types of advertising media are as follows: television, printed

Good advertising messages are especially important for today 's high cost and saturation of advertising medium. Average consumer has access to variety of television channels and radio stations, as well as wide selection of magazines that contain advertisements specifically targeted for the consumer. Countless catalogs, advertising by mail, and a steady stream of other advertising media can be added to traditional methods. Consumers are literally bombarded with advertising messages at home and at work, and on the street. Some customers get tired of all this turmoil advertising. In addition, it causes a big problem for advertisers. It’s becoming too expensive and sometimes difficult to stand out from the crowd.

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

Advertisements are potential enticements intended to persuade and inform consumers of the latest trends available for purchase. With products and services being widely advertised digitally, visually, in print or on radio, all employ similar yet diverse marketing strategies which makes them successful in their purpose. Located in Nourish magazine Aqui-Live’s promotion attempts to convince its target audience to invest in a healthy beverage while Barossa Valley Estate Cabernet Sauvignon 2014’s advertisements, featured in The Weekend Australia magazine, has its potential clients believe that this wine is essential in the lives of women who enjoy a tasteful red.

The average person encounters more than 600 advertisements per day through an expanding variety of media. As GEICO’s V.P. of Advertising, I understand that choices must be made. We simply can not afford to make mistakes. Our ads need to be effective. The basic premise is that we want our ads to be noticed and memorable resulting in action taken by the consumer. A creative brief has been designed and will be utilized as a ‘road map’ in helping us answer two important questions – One “Who are we talking to?” and Two “What do we want to say?”

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

The rest of the two minutes may seem minimal, but can be frustrating due to the amount of the ads rather than the length of the ads in total. Each ad is demonstrated in a way that connects with the specific adult demographic of “Friends,” and that each of them has a subject on its own, such as health, entertainment, technology, and serious issues. The ads and the show are not just in their positions randomly, but they are there to keep the audience updated in what’s going on in the nation and even the world today. Ultimately, the timing and the tone between the commercials and the program are what keep the flow in consistent, that it allows the audience to explore more

The most common key of successful advertisement is knowing who your target is. Is the product for men? Is it for women? Is it for young audiences like teens and children? Or is the

My first advertisement is from a vintage EBONY magazine for Fashion Fair make up products. EBONY magazine consumers are mostly African-American women. The audience choice is mostly for the African-American women ages range from (19 and up). Personally, I find it hard to classify the ages because; when it comes to makeup products it varies. The advertisement captures an African-American woman/model wearing Fashion Fair makeup products (foundation, massacre and a bare lipstick). The model is wearing a bold statement necklace in what appears in her bare skin. Making a clear statement about the makeup based on model appearance. The appeal was catchy it wasn’t one that you could just turn the page on, it was eye catching. The main essential for

Anytime a business makes a commercial, its main goal is to get whatever product they are showcasing to sell. Several methods are used to attract the audience that is being targeted to purchase a product. You can explain the word advertising as a promotional strategy that is design to encourage purchase and re-purchase through brand loyalty. For this paper I am going to analyze a famous advertising campaign by Old Spice. Old Spice is a well-known company that develops men’s hygienic products such as body washes and deodorants. The company has an advertising campaign for their line of men’s body wash. The TV and Internet advertising campaign are very appealing and humorous. These advertise are designed to get the products noticed in marketplace.

Advertisements are a largely influential aspect of our very capitalist world. They attempt to sell us an idea and, if we want to or not, we are influenced by its content. Your advertisement campaign that highly focused on selling to males through the use of sexually suggestive images and phrasing has struck a chord with the populous, but for the wrong reasons. Your product, being a higher quality grade of milk, should be sold around its nutrition and health benefits and not around sexually suggestive themes. As this particular advertisement campaign mainly targets men it does so to a fault as it leaves out every other demographic. I have devised a more effective advertisement that could potentially bring in more customers from a wider demographic

Various companies choose to advertise their products in an array of fashions. These advertisements can be on television, online or printed in a magazine, newspaper, or journal. Companies select their advertisements to appeal to the targeted audience while using various techniques to increase the viewer’s chance in purchasing their product. The following information will critique two advertisements from two different types of prints in various ways including: location, word selection, layout, and more.

An eye catching, elaborate advertisement holds an important aspect of a successful business. Advertisement not only spreads the word to potential buyers; nevertheless persuades consumers to buy their product. The simple formula to creating an effective advertisement has to do with the commercial's originality. Using different elements to portray a product entices viewers and persuades them to purchase the product being advertised. Companies use different approaches and elements to showcase their product in hope that consumers buy the product. An example would be a company using a celebrity as a spokesperson hoping that the fans base feels motivation to buy the product. Comparing and contrasting commercials that promote the same product can be helpful for the consumer to pick which product would be worth purchasing. The two soap companies, Dove and Olay, take different routes to portray their products such as attention grabbing elements, the actress’s involvement, and the message the commercial sends.

I have always been fascinated with how messages are conveyed to large audiences, via multiple media channels. I am constantly reviewing and evaluating various media techniques which use visual and conversational communications. I am particularly interested in digital media advertising in a global context. I would like to broaden my knowledge and research of academic theory and practical application of psychology, media trends, placement and design of public messages. I am naturally curious of how integrated campaigns reach various audiences through different media, such as television, radio, newspapers and digital technology. I enjoy analysing and evaluating key messages, methods, strengths and weaknesses of different campaigns reaching different target audiences. This constant process in my daily life, gives me ideas for personal research and application to future work. I would welcome the opportunity to work with leading scholars and industry professionals in this field, use traditional media and industry standard digital technology, within an international academic environment. I also hope to learn and share innovative ideas with likeminded peers. I am a highly motivated individual with a focus to succeed academically and in industry. I enjoy new challenges which push my problem solving skills forward. I believe this master’s course will advance

Ever get tired of seeing an ad pop up while starting a video on YouTube. In a world, where digital technology has been a huge turning point, businesses have found new and creative ways to market their company’s product, be it by the internet, television, or newspaper; Digital technology did not just create an easier way to connect to each other but it made it easier for business to grow more efficiently. At the development of the information age, we started seeing more companies getting more competitive with one another. Advertising has had a major role in the products that we consumers appreciate every day. According to Wikipedia, advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of it’s to its existing and potential customers. This Project will show the history advertising and how it grew as a whole, the different types of advertisements and how it shaped businesses to discover just how their advertising strategy aims for a competitive advantage in the digital age, and how to avoid being caught in companies advertisements.