Communications and Social Media

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COMMUNICATIONS AND SOCIAL MEDIA Introduction Now that we are in the second decade of the 21st Century, it appears more and more evident that the so-called "Digital Revolution" is in a second phase. The first phase of the revolution was the rapid increase in digital technology as computers became cheap enough for most consumers to purchase at least one for the home and reliable enough that virtually every type of business incorporated computer systems into their day-to-day business operations. The second phase of the revolution occurred a few years after the turn of the new century, when applications such as instant messaging, Friendster, and MySpace became more and more popular, particularly among the youngest computer users. Today, computers are used even more widely for basic interpersonal communications, often replacing even the ubiquitous cell phone. Some of the most popular current trends in communications include FaceBook and Twitter, in addition to texting via cell phone instead of using cell phones for voice communications. In some ways, these new modes of communication represent responses to needs; in other ways, the media through which people choose to communicate are actually changing the nature of interpersonal and professional communications. The Growth of FaceBook and Twitter Since 2007, FaceBook and Twitter have become the fastest-growing communications applications, along with texting on cell phones (The Economist, 2010). FaceBook provides the most
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