Communispace

Word-of-mouth is the major factor to help people make decisions on buying high-involvement products (Gu, Park, & Konana 2012, p. 182).

| Enterprise has chosen a powerful tool for advertising, a referral source (word of mouth). By building personal connections with mechanics (who then advised their own customers to rent a car from Enterprise), the company was able to build a strong network in the industry. It earned a strong market position for the company. It has also created loyal customers, and partners. Furthermore, it resulted in lower costs and larger profits for Enterprise

| The biggest opportunity for marketers is the emergence of new media, such as Facebook and Twitter, and the increased screen space they can capture with the current dual screeners. Marketers are only beginning to understand that the data generated from these sources can be used to the effect of the brand in many ways. They are beginning to apply this knowledge to their IMC strategies to integrate usage of IMC tools – both existing and new – as seamlessly as possible.

Word of mouth can help build a successful client base because it expands the chance of being recommended to new clients without costing money.

Participants were sourced from online panel (managed by marketing research company) and originally recruited by using different methods (computer-assisted telephone interviews, face-to-face and online market research databases)

• The company should find effective way to communicate about the product in public to boost up the sale of existing product but this plan does not work every time and it can be tricky also.

In the novel Contagious: Why Things Catch On, author Jonah Berger explained why ideas and behaviors get spread to different people and places. There are many marketing and advertising on products, but only a few products become the hot topic of people’s conversations. These products succeed in being spread around because it is just plain better and has attractive pricing and many advertising. By being better, flat screen computer monitors weigh less and have higher pixel screen qualities than those of the old-fashioned ones. Lower price products have more sales than the similar products with higher price tags.

Cameron’s coffee has been able to grow tremendously since 1999. However, the times are changing and it is time for the company to branch out of their comfort zone and tap into new market places. To accomplish this task the company will need to utilize different application to expand the company’s vision, values, and goals to their consumers. Getting the company’s products, visions, and future goals out to the consumers is imperative to the success of the company. Being that the company was founded in 1978 and transitions during a time that the internet was just starting to develop its only natural to notice a need to upgrade the company’s software as well as increase their internet presences. Therefore, Cameron’s Coffee will need to boost their social media presence as well as utilize other marketing tools within the cloud computing, and the data collected via marketing surveys that is brought in through the applications to make changes to their products, shipping, and other issues that may hinder the sale of the coffee. Cameron’s coffee will need to branch out and create social media accounts to be able to reach the other areas of the market place and get a feel of what products would work best within those markets.

Malcolm Gladwell in his best selling book, “The Tipping Point,” identified 3 archetypes that are necessary to achieve a word-of-mouth epidemic: connectors, mavens, and salespeople.

Not only is taking care of stakeholders necessary to business, it shows leadership within the business, to the community, and to outside sources. One of the most effective ways a business can communicate they care for their community is through service. Leadership starts with serving others. People respect people who humbly serve others. In the TED talk, the speaker emphasizes the importance of not only listening to consumers but actually caring about their interests, problems, and intentions. To further develop this concept of listening to consumers, many companies have invested in the development of bot communication. Bot communication is when companies install an area of their website where consumers can write to the company itself and a bot automatically gives them information regarding their questions, comments, and concerns. This system not only grants consumers information they requested speedily, it also creates a pathway for open communication between brand and buyer. Being active on social media also equips a brand with tools to better know their clientele and generate quick, helpful, and relevant information to those seeking it. There are many businesses that have good service, but very few actually care about their stakeholders and seek to improve relations. Compiled together, this method of communication form community and community is a direct effect of good leadership and service.

Is social media “where’s it at” for businesses’. In the article by Ford Saeks social media is “where’s it at” for businesses’ today. He converses the three levels of communications. Saeks discusses how social media should be a lover and not a fighter situation. Businesses’ should and foremost to stay attractive to the customer. No customer wants a run-down website, so keep those websites trim, fit, and attractive. Then Saeks states if you want to keep the customers’ coming back open the communication line. If there is no communications in this vast relationship, then the ship is not leaving the harbour. After the relationship between customer and the website have united, Saeks reminds business that the relationship is an open relationship.

Thorough experiences with new technology and current marketing media research allows me to possess a range of related competencies. Anything from customer relationship management systems to building websites is straightforward work for me, but I still attest there is room for improvement and growth. Proper implementation of outreach and tracking of communication becomes a heavy task, riddled with risk and in need of political probity. I keep my skills current with attendance to business communication conferences and extensive effort to engage local writers and business

Core Competencies: The Company is full of assurance and potential. Each and every day represents a new opportunity to share Vision, strategy and style.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

A small group of people, considered to be representative of the target segment, invited to openly discuss products or issues at their leisure time in a relaxed environment. (Market Intelligence) This method is useful in providing a qualitative data. It is inexpensive to conduct, it