Community Dance Commercial

The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying

The reason for this is that from the advertisement one could sense an appeal to our sense of identity, self-interest and emotions. It added some amount of excitement and humor. A positive image was created from the video about the Papa John’s Pizza and it really made me feel persuaded to buy the pizza.

Pathos is an emotional appeal in which the advertisers hope that the consumers will allow their claim. Say for instance most people will notice a puppy behind what looks like to be a rusty cage. Seeing a cage like that, makes some wonder how bad the conditions are that the puppy is living in. then there is the puppy who

GEICO and Esurance both use pathos to persuade their target audience to purchase their products. GEICO uses pathos in their commercial by showing

Pathos is brilliant in the fact that everybody feels emotion and would be affected by some of these commercials. For example, Lyndon B. Johnson has a commercial which consists of a sweet little girl looking around, leading to the explosion of a bomb. What happens right after is that he says “vote for me”, which creates the underlying tone that this would happen to kids if they don’t vote for him. In the Kennedy jingle, he doesn’t use pathos for an argument as much as he uses it for rhyming. Rhyming is a catch to most and it is easy to get stuck in your thoughts.

Are Logos, Pathos, and Ethos used in these comical videos? By definition, these rhetorical devices are the tools of persuasion and appeal to the readers, they are used to establish credibility, a logical appeal, and an emotional interest, or ethos, logos, and pathos, respectably. In each of the videos, the use of these rhetorical strategies is very questionable, but ultimately find an effective way to have an appeal on the audience, through comedy. Personally, most of videos that we watched seem to not be very argumentative at all and are mostly satire.

That proving to be true, it is no surprise that through the use of logos one can create an affect. Pathos is viewed as emotion and feeling, whereas logos is thought of as reason, language, and consciousness. Logos provides an account, refers to a product, and in turn, makes things intelligible. Pathos is how that product makes one feel and the emotion it inflicts onto an individual. A comparison, between the two concepts of pathos and logos, can also be drawn to the language aspect of the topic of affect. As stated before, it is always too late to talk about affect, for it is a moment to moment experience, and once logos is applied to the affect it is

The idea of pathos, logos, and ethos is used throughout all three of the passages it is used in how the first passage uses pathos when astronaut Armstrong expresses a meaningful quote hence using pathos. Then in the second passage, uses logos and pathos to describe if a disaster would

The video “How to Identify Ethos, Logos and Pathos” by Shmoop was a short, but concise video which explained the meaning of Ethos, Pathos and Logos. I believe, to know and understand what Ethos, Logos and Pathos is important to be a persuading writer. I have never heard that Ethos,

The term Logos is a logic, objective, proof, reason. It is a fact or incident that happened in a period of time. Whereas pathos is a feeling, empathy, values. Similarly, Ethos is a trust, credibility. The video has used a huge number of a rhetorical plan to get point across including logos, ethos, and pathos.

In the advertisement sponsored by the Federal Highway Administration, an appeal to pathos is prevalent. For example, the stroller on the crosswalk appeals to the emotions, or pathos, because it suggests that the child previously in the stroller, was hit by a car. Also, the words above the picture ("I was looking out for other cars. I didn't see the mother and child in the crosswalk.") appeals to pathos because, like the picture, the suggestion that the mother and child got hit by a car evokes emotion. By telling the reader that "You" could make an impact, that "you" could save a life and change "yours" forever appeals to pathos as well because it is talking specifically to the reader. It is putting the reader into this terrible situation and

Sometimes pathos can be manipulative, but if its use correctly it can help you connect with the reader and exemplify the emotional piece of a topic. Pathos emphases on emotion, imagination and sympathy. In the book, Austin gave us a list that can be used as “emotional appeals,“ sympathy, fear, anger, belonging and pride/vanity. Logos is more about logic and reason, according to Aristotle. Logic speakers have a reason and evidence behind an argument which makes the argument more persuasive. In the first video, Drunk History- Claudette Colvin and Rosa Parks are using ethos, because they are explaining the facts on what happen, which is creditability. The narrator also is explaining in a way that a younger generation can understand, which Aristotle states in the book “Be generous to other points of view” (664). Drunk History- Claudette Colvin and Rosa Parks shows ethos because she talks about N.A.A.C.P and the issues that occur with Rosa Parks and Claudette Colvin, on how they both got along. On Drunk History- John Adams vs Thomas Jefferson video, the narrator is using pathos. John Adam’s character puts false thoughts about Thomas Jefferson into the public

The video I have chosen was a 2016 Cheerios commercial displaying father’s dancing with their children. I personally feel the world is overfilled with marketing and advertisement schemes however, something about this commercial I enjoy seeing. It portrays pathos through its cheerful song and dance among happy, healthy children and their fathers. The audience, receives feelings of happiness, love, care and fun upon viewing it. The commercial is placed within the bright homes of several different families. Where they, with energy and happiness, present their own father and child dance routines. A healthy long living life, spent with family is a message everyone desires. It creates a connection with its targeted market; families and older adults. This connection is created through showing everyday families having breakfast and making the most out of the time they spend together. This also can also

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is

America, but women and girls more specifically, is so The music in the background lures in the audience more and persuades the eyes to focus on the way these “ideal” bodies are being advertised. The commercial depicts the notion that skinny is what is desired. Kim and Khloe Kardashian are displaying what all women wish to have, the perfect body. They are using this sense of desire to lure the audience into persuading them to purchase their products. Affective marketing in commercials consists of certain techniques such as sound, music, and slow motion movements to make the viewer fall in love and be attracted to the product. They also use persuasive words that really make the product seem reliable without question,