Community Dance Commercial

Pathos is an emotional appeal in which the advertisers hope that the consumers will allow their claim. Say for instance most people will notice a puppy behind what looks like to be a rusty cage. Seeing a cage like that, makes some wonder how bad the conditions are that the puppy is living in. then there is the puppy who

GEICO and Esurance both use pathos to persuade their target audience to purchase their products. GEICO uses pathos in their commercial by showing

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

-Evaluate the effectiveness of your choice of elements (I'm guessing this means techniques, such as camera shots and angles, symbolism, colour symbolism, juxtaposition and colloquial language) and the impact it has on the audience.

As examples of pathos in this video, there is the part that shows the full moon and its reflection on the puddle, an amazing landscape that reminds the viewer a romantic scene. Other moment that should be highlighted is when the boy faces a wild animal at the gas station or when he overlooks the city though the top of a mountain. Almost everybody would like have a powerful camera to take a picture when such moment happens, and based on this, the last side of the rhetorical triangle fulfills its function well. It convinces consumers this is a good product, much better than the previous version released one year

The most obvious rhetorical device present in the video is pathos. Pathos is an appeal to the sadness or emotions of the audience. The video maintains a somber or morbid tone from start to finish. That along with being filmed in black and white pressures the audience into feeling depressed. Watching the gang destroy the main character’s house really makes the audience fell very sympathetic.

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

That proving to be true, it is no surprise that through the use of logos one can create an affect. Pathos is viewed as emotion and feeling, whereas logos is thought of as reason, language, and consciousness. Logos provides an account, refers to a product, and in turn, makes things intelligible. Pathos is how that product makes one feel and the emotion it inflicts onto an individual. A comparison, between the two concepts of pathos and logos, can also be drawn to the language aspect of the topic of affect. As stated before, it is always too late to talk about affect, for it is a moment to moment experience, and once logos is applied to the affect it is

The message conveyed throughout the advertisement is simply representing humanity, our hunt for adventure, our curiosity into the unknown, and our various passions in life. For instance, in the commercial, it depicts people chasing a storm and a scuba diver examining a coral reef. This illustrated that humans naturally have a thrill for adventure and experiencing new things. Additionally, this also depicts people’s curiosity and thirst for exploration. Another example would be the short videos of human passion for athletics and recording the Earth’s beauty. This portrays that

The ad claims Lolita lives alone in a tiny tank with chemically tested water and is being neglected. This would appeal to an emotional audience invoking sadness and pity for Lolita enough to donate to her release. Pathos could have been displayed better by showing a picture of Lolita in her small tank as a reference or in the bathtub with Adriana to make it more heartbreaking for the audience. Pathos used in narrative art can also use humor, fear, desires, affection

Russell quotes, “One time I went into a store and I forgot my money and they gave me the dress for free.” The Ethos appeal plays apart in this speech by how Cameron took a long pause before she began to say how she got the dress for free. As an audience member, I could tell she was embarrassed that she was telling us how she got the dress for free. The pathos appeal is showed when she speaker started to talk really fast as she was not proud that she was about to receive something she did not deserve (Russell, Ted). The pathos effect was that the store gave her the dress for free because it would benefit the store that such a pretty young woman was representing of what the store had to sell. This affects me with sorrow because it shows how misguided people

The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, "MAKE YOURSELF FIT" persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike.

For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage

The Charity: Water Campaign, the creators of this ad, utilize the three rhetorical appeals to promote donations for clean water. Pathos is the first rhetorical appeal the audience will see in the "Charity Water: Imagine" ad. Pathos is used to appeal to readers', or in this case viewers', emotions. There are many emotions the creators of this ad could manipulate but the main two seen here are compassion and fear.

The music in the background lures in the audience more and persuades the eyes to focus on the way these “ideal” bodies are being advertised. The commercial depicts the notion that skinny is what is desired. Kim and Khloe Kardashian are displaying what all women wish to have, the perfect body. They are using this sense of desire to lure the audience into persuading them to purchase their products. Affective marketing in commercials consists of certain techniques such as sound, music, and slow motion movements to make the viewer fall in love and be attracted to the product. They also use persuasive words that really make the product seem reliable without question,