Companies should not be allowed to target children with advertisements for junk food. Fast food companies have made a huge negative impact to society over the last couple of years despite the companies promise to produce healthy and nutritious meals. many people have already been affected by the damages caused by eating junk food in the United States Of America in 1950s the obesity rate was under 10 percent and as the fast food chain increased in 1975 the obesity rate was a whopping 32 percent and it only keeps growing. And as the obesity rate increased so was the other forms of diseases that have and will continue to affect people until they know that the junk food is the reason and stop or minimise the junk food intake.150 billion and …show more content…
Parents must take precaution especially to their child 's lifestyle and how eating unhealthy could affect him in the future. Advertisements for junk food has rapidly increased over the last 10 years and they have been specifically directed to children and the reason for this is because children are easy targets where even the slightest this could amaze them.It is clear that junk food is unhealthy and toxic to the human body and the children get affected most because their body’s are still growing and require proteins,fibre and milk and the junk food just destroys the body causing the child to become obese and other other related diseases. In 2009, America has spent 4.2 Billion dollars on advertising and the popular junk food restaurant McDonalds alone have spent 898.1 million on advertisements for children between the ages of 0 to 17. Some fast food restaurants that advertise their food as healthy and nutritious such as subway are exaggerated and is not as healthy as how it is advertised. Most advertisements today are almost impossible to avoid coming in many forms such as billboards and on the radio but most advertisements are televised and on the social media sites and the guardians of the children may not be
Children spend nearly $30 billion of their own money on junk food. Marion Nestle stated on https://www.nejm.org that, “The food companies make misleading claims and they spend massive amounts sponsoring scientist and major health organizations to influence their research and guidelines.” Yet, marketing’s recent tactics have gone way further to persuade children. Along with television advertisements, they have shifted to product placements in toys, games, educational materials, songs, movies, and much more. The IOM noted that “…by two years of age most children can recognize products in supermarkets and ask for them by name.” More children are becoming obese and diabetic before they’re old enough to make decisions about these
One of the main effects marketing take effects on youth is they're health. According to the documentary The Myth of Choice: How Junk Food Marketers Target Our Kids. 1 in 3 kids each day eat fast food, causing cancer, obesity, and diabetes type 2. This shows that if advertisers don't care about kids health or they're oblivious to the affects. And it's most likely not going to change. Also from the documentary, The Myth of Choice: How Junk Food Marketers Target Our Kids. It states “engineered to target parts of your brain that want fat and sugar”. Junk food companies hire scientists to like it said, target the parts of the brain that want your body to have that type of stuff. So is basically addicts you to the food so you'll always want to have
Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.
Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.
In a 65-year span, an average American spends around nine years watching television including 975 days of watching just commercials that is two million ads altogether. Parent are wondering what most of those commercials are regarding too? They are mostly businesses that are targeting kids to eat fast food or influence their parents to buy a product like a toy. Parents think that they can just turn off the T.V.? Yes, folks are correct they can shut down the T.V., but there are way more advertisements than just commercials so many that it is hard for even ad savvy parents to keep it away from their children. Marketers will try anything to get the kid to buy their products, or they will put a logo on everything that they can. How do they target
Around 160,000 fast food franchises have been opened all over America. America is the most obese country in this world. Healthy food is supplement rich, yet fast food has a tendency to be poor in nutrients and high in calories. Know that fast food can satisfy our day by day calories requirements; not only it gives us calories, but it also harms our health with other ingredients. For instance, fast food is high in soaked fats and trans fats. In addition, it has additives, chemicals, and artificial flavors. Fast food impacts our health and causes infections, for example, heart disease, diabetes, high blood sugar and high blood pressure. On the other hand, healthy food provides the best nutrients and protects our body from sickness, since it contains vitamins, proteins, and minerals. Fast food is addictive and unhealthy. (Obesity in America) (Chronic
These corporations know that we have long work hours, chronic stress, and lack of sleep, making us prone to put on excessive weight. They increase portion sizes, create more opportunities for snack times, for example vending machines in schools and add ingredients to foods that make you want to eat more. Examples of common ingredients in foods and drinks that can cause you to want to eat more are: sugar, high fructose corn syrup, MSG, aspartame and refined mineral-depleted salt(“Food Industry and Obesity”). Because of this knowledge factory owners know exactly what to do to get us to buy their products, therefore making us vulnerable to excessive weight gain.Not only do food companies target adult, but also children. Bill Whitaker, a CBS News correspondent conducted a similar study of TV ads on kids. The results showed that American children are bombarded with commercials for unhealthy foods that contain a lot of salt, fat, and sugars.Children are an easy target for the food industry. Young and impressionable, children are eager to eat whatever looks and tastes good.(Voiland and Haupt). The food industry is now capable of influencing the youth of America, making it easier to raise the rate of being overweight and or obese. Mcdonald's being the largest fast food industry has found ways to attract children. A cheeseburger Happy Meal has 520 calories, 20 grams of total fat, 8 grams of saturated fat, 50
America is one of the fattest countries in the world and is getting fatter by the second. Fast food used to be simple, small portions, less calories, and even simple menus. Now wherever you turn, there is a restaurant just right around the corner. Just in the past ten years the range of food choices has emerged. Fast food is the reason why health problems have become a major health issue in the United States. Although fast food has made it easier on Americans, Americans are at risk of preventable health issues, like obesity, heart disease, and diabetes; therefore, fast food has impacted Americans in a negative way.
Children are hit hard with all of the advertisement of fast food places and although the results are positive for the companies, the health of these children ends up in a negative.
Many people in today 's generation are constantly are craving junk food. It is patently evident junk food plays a major role in the cause of obesity. According to a study called "Psychological science", Obesity leads to numerous health issues including heart disease, high blood pressure and type 2 diabetes. The treatment of these health issues cost billions of tax health dollars (Physiological science, 2014). Permitting junk food in schools will cause greater chances of obesity. Students will be heading on a venture. Furthermore, obesity is a continuous major problem since the past several years. In 2010, a 4 year old girl named
The fast food industry provides quick, cheap, and easy access to foods that in the customers opinion, is very delicious, and affordable, however this food which millions of people around the world are constantly consuming, could actually cause major health problems, and weight gain in the long run. Major fast food companies throughout the world know what they are doing when it comes to marketing towards all types of people. Some people will find numerous different things to blame for the epidemic of fast food making individuals overweight. In recent research on, or discussions of the fast food industry having an effect on people's health, a controversial issue has been raised, and that is the fact that this problem affects not only
Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors
There is presently much controversy regarding the idea of unhealthy foods and how companies shamelessly market these products to children. Individuals in the food and beverage industry constantly promote the belief that they are actively involved in providing society with important information concerning what is healthy and what is not. Moreover, most promote their products as having no negative effects on individuals who consume them, as doing otherwise would surely reflect badly on their businesses. It is generally known that children are vulnerable because they have very little experience in filtering information and food companies take advantage of this by introducing diverse methods to promote their products even with the fact that it is likely for children to get sick as a consequence.
The government should exercise more control and limits on advertising that is aimed at children. Children are the leaders of the future and the children watch on average two or more hours of television a day. These are children’s most formative years. When children form ideas that prove to be substance of how they will think as adults.
Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to