preview

Company Analysis : Albatross Anchor

Better Essays
Open Document

Introduction I want to thank you for having the time to meet with us today while taking the opportunity to present this proposal to your company. We are dedicated and willing to work with you to address your concerns while finding solutions to better your company and your future. We are open to all ideas to modify the recommendations we are going to present. We are excited for you to read our proposal and to hear your feedback.
Question 1
Based on the information presented in the scenario/case study discuss Albatross Anchor’s competitiveness in relation to (please address all items in the below list and provide support for your conclusions):
1. Cost a) Cost or Production: Albatross Anchor “current manufacturing costs are $8.00 per pound for mushroom/bell anchors and $11.00 per pound for snag book anchors” (Russell & Taylor, 2013, pg. 4). Albatross Anchors cost per unit is comparable to their competitors. The company struggles to maintain their profit margin due to inefficiencies. Profit margins include two key expense categories; overhead and manufacturing cost. “Overhead expenses are those cost you have to run your business” (Ashe-Edmunds, S., 2015). Manufacture expenses include “direct cost you have to make a product or service” (Ashe-Edmunds, S., 2015). Albatross Anchors cost of production include; salaries, utilities, facilities, administration, insurance and marketing expenses. The administration office have issues “they are somewhat shabby, disorganized and run

Get Access
Related
Get Access