Company Analysis : Danone Company

In contemporary China, people not only focus on what’s delicious, but also the health benefits that the food product had to offer. Frozen yogurt is a hybrid food, offering both a delicious taste and health benefits. The usage of fresh fruit and lower calorie ingredients has thrust frozen yogurt into popularity amongst dessert lovers worldwide, while still capturing the health food sector of the market. High quality and healthy food defined the Yogen Fruz culture and allow the company to appeal to its target market.

This initial setback with dairy products drove Danone to copy in China the alliance strategy used with great success to expand into Italy and Spain in the 1980s. Danone decided to capitalize successful local businesses rather than build its own businesses from scratch, resulting in a strong focus on joint ventures and acquisitions. Unlike most multinationals, Danone gave these acquired local businesses a great deal of autonomy. The joint ventures and acquired firms continued to sell their products under their own brands. Until late 2002, 80 per cent of Danone’s sales in China were under local brands. Furthermore, Danone let the former executives run the businesses and didn’t get involved much in daily operations. In fact, Danone functioned more like a capital investor, linking its joint ventures through capital investment rather than joint products. This expansion strategy in China worked very well. In 2001, Danone had become one of the largest food concerns in China, with $1.2 billion in sales, more than 50 plants and around 25,000 employees.14 Accounting for 9 per cent of Danone’s international sales in 2003, China became Danone’s third largest

In order to keep his company ahead of the competition, he realized that further innovation should be a top priority. This has been full filled by opening a unique retail store in New York City called Chobani SoHo. Consumers now are part of the experience by directly contributing towards the creation of new yogurt flavors. In addition, this unique store is a very good place ,right in the heart of the metropolitan area of the city, for promoting the products but

According to The History of Danone (2009), Isaac Carasso was inspired by the research of Elie Metchnikof, and in 1919 he began using ferments from the Pasteur Institute to manufacture yogurts to sell on prescription to pharmacies in Barcelona, Spain. Carasso began this work, because he saw an opportunity to help the number of children suffering from intestinal disorders, due the lack of healthy nutrition following the First World War. By 1929, Daniel Carasso, Isaac’s son, continued to grow the company by launching the company Danone in Paris. Business for Danone continued to prosper in Paris until 1941, when Daniel

The Dannon Company is a subsidiary of Danone whose heritage dates back to 1919 and founded by Isaac Carasso in Spain. When Carasso immigrated into the United States in 1942, he established Dannon Milk Products, Inc. in New York, changing Danone into “Dannon” to make the name sound more American. Like most startup companies, Dannon faced challenges as a company until several decades after, in 1988, when Dannon capitalized on the advantages of having an FDA approval that they had one of their first most successful product launches. Since

This study will examine Wilmott Dixon Group, a construction company and conduct a case study on how the company began, its growth, market, life cycle and will conduct a SWOT and Pestel Analysis. This work will further state a five-year development plan for the company to move forward in a sustainable and fair trade market.

South Africa had a big income inequality gap with its market being at the bottom of the pyramid with more than half of the population in the 4-5 tier range having less than $1500 in purchasing power parity in US dollars. Danone wanted to capture the market by introducing a low priced product to the low income people. With research by local Universities and the SA Medical Research Council, the benefits of of Danimal were promising. It was found that the probiotic cultures in yoghurt were beneficial for children and also that a product needed to be produced

The company constrained itself within the already available marketing budget that significantly cut down the cost that could have used to advertise the new company plans, that in turn increased the revenues. The company also succeeds due to the unique flavor that it offered in the yoghurt, which was organic and naturally made unlike the competitors who at time incorporated artificial flavors. Finally the company focused on the target consumer group that comprised of women and children. This helped the company to increase its sales that contributed to its success.

The superimposing factor that gives South Africa such an advantage over other prospective African business environments is that it possesses of a very powerful and sophisticated vantage-point geographically. South Africa is strategically located for manufacturing and exportation into several regions globally and can be an unmitigated platform for MNC’s who may be interested in a venture within this region. The important advantages include regional competitiveness, combined with reduced operational costs and a significantly prominent market access (Safrica.info, 2011).

This report serves to provide a holistic view of Digby Corporation's overall operating performance, while concurrently providing a comprehensive analysis of the operating factors throughout the scope of the last eight years. While Digby did face penalizing challenges throughout the course of its life, these challenges were essential in optimizing Digby's decision-making as well as determining the best-fit strategy to pursue in the future through various changes in its R&D, Marketing, Production, and Financing operations.

The target markets for frozen yogurt brands focuses mainly on three groups: young adults, health conscious parents, and Individuals who are health conscious but still enjoy café like deserts.

Meanwhile, Danone pay attention on organization sustainability and Danone has a flexible and reliable supply chain is key to ensure resource fluidity. On the other hand, agility generated few threats for Danone, the availability of raw material and price instability can pose significant threat to an organization’s agility. In addition, Danone is operating in highly competitive market, which involves large international food producers, and Danone’s growth and activities are highly depending on the economic condition of its major operating markets. In the end, strategic and operational recommendations are provided in this paper, Danone should expand its business presence in emerging nations and develop new markets, and Danone should invest more on research and development, enhance the channel of directly communicating with customers, in order to improve the brand

However, Danone may need to consider extending its concept deeper, richer or wider to determine whether the benefits may be higher than they currently are (Edmondson, et al., 2008).

While discussing our research, we found that our target will be mixed between males and females around age 10 to +36 which meant teenager and young people. Our frozen yogurt will cost £3 for a regular size and £4 the large one. Thereby, we are targeting the low and mid income customer who we are sure will be happy with our high-quality ingredients. Specially, after the exhausted day for students and workers.

DANONE is one of the largest multinational companies in the food and beverage industry. By the end of 2016, counting from the consolidated companies to the sub-divisions in more than 130 countries, DANONE has 99,187 people as full-time employees (Danone, 2016). Base on the geographical area, majority of the employees, they work in European countries